David Taylor, Author at the brandgym

Aug 04 2016

Timberland taps into a cultural truth to reboot its brand

By David Taylor Consumer Insight

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was promoted by revenue flatlining…

Aug 02 2016

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To survive and thrive in our digital age, make a list

By David Taylor Uncategorized

I love making lists. They help me organise my life, both personal and professional. But I have sometimes worried that my list-making meant I was too process focused; not free thinking…

Jul 25 2016

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What makes a winning brand team?

By David Taylor Uncategorized

Post by Diego Kerner, Managing Partner for Latin America. After overcoming the frustration of witnessing Argentina to lose its 3rd football final in a row (2nd time against Chile!), I…

Jul 14 2016

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Brand asset management: Lloyds’ black horse

By David Taylor Uncategorized

Post by David Nichols, Managing Partner and Head of Invention Lloyds is one of the big 4 retail banks in the UK and is an interesting example of brand asset…

Jul 11 2016

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Putting Pot Noodle back on the boil

By David Taylor Brand Vision, Positioning & Purpose

Post by Jon Goldstone, former UK VP of marketing for Unilever, now brandgym Managing Partner, Global At the recent Marketing Society Effectiveness awards I was proud to see some of my…

Jul 11 2016

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Helping consumers navigate in a digital age: Amsterdam Concert Hall

By David Taylor Uncategorized

Post by Anne Charbonneau, brandgym Managing Partner based in Amsterdam The world we live in seems to become more complicated day by day, with all of us bombarded with multiples…

Jul 06 2016

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Six questions marketing leaders are mulling post-Brexit

By David Taylor Uncategorized

Post by Jon Goldstone, former UK VP of marketing for Unilever, now brandgym Managing Partner, Global As you may have noticed, here in the UK we had a little vote…

Jul 04 2016

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Focus on the core: Sainsbury’s ditch discount chain

By David Taylor Brand Portfolios & Architecture

After several recent posts on Tesco focusing on its core business, here and here, today it is the turn of Sainsbury's to take the headlines. CEO Mike Coupe announced that…

Jun 28 2016

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Make meetings more effective to save 31 hours a month

By David Taylor Uncategorized

The average employee attends a mind-boggling 62 meetings a month, and that HALF of this time is considered as wasted, a total of 31 hours a month, according to research…

Jun 27 2016

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Leadership lessons from Eddie Jones and England rugby

By David Taylor Uncategorized

Back in November of 2015 I wrote a post about the first press conference of England Rugby's new coach, Eddie Jones. England had just crashed out of their home World Cup,…

David Taylor

Timberland taps into a cultural truth to reboot its brand

To survive and thrive in our digital age, make a list

What makes a winning brand team?

Brand asset management: Lloyds’ black horse

Putting Pot Noodle back on the boil

Helping consumers navigate in a digital age: Amsterdam Concert Hall

Six questions marketing leaders are mulling post-Brexit

Focus on the core: Sainsbury’s ditch discount chain

Make meetings more effective to save 31 hours a month

Leadership lessons from Eddie Jones and England rugby

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