David Taylor

"The advertising industry is hopeless at assessing the media habits of the rest of the UK." This is the damning finding from research by IPSOS for Thinkbox, as reported here. "We’re…

Post by Group Managing Partner, David Nichols. I was in Cape Town last week with fellow brandgym parter David Taylor and we managed to blag an early table at The Shortmarket Club,…

'In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected. That's why a clear brand positioning is more important than ever.' This is the thrust…

We need to not only learn about the target audience for our brands but also "learn to like them", according to Andy Nair, co-founder of agency Lucky Generals in this…

Post by David Nichols, Group Managing Partner and Head of Invention. The latest ad for Kinder Surprise got me thinking about the magic in the mix of these little chocolate eggs with a…

As of today SAB Miller is no longer an independent company, following the completion of the acquisition by AB Imbev. So, it seemed a good time to reflect on the growth…