David Taylor, Author at the brandgym

Dec 15 2016

Give a goodie, build your brand

By David Taylor Uncategorized

Receiving an online order is not the most romantic moment you can have. This is why many brands try to give a personal touch by adding 'a goodie', especially now with…

Dec 09 2016

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How Lego rebuilt the core, brick by brick

By David Taylor Uncategorized

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week. It is a great example…

Dec 07 2016

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How social media can help small businesses fly higher

By David Taylor Uncategorized

Post by David Nichols, Group Managing Partner and acrobatic pilot (yes, really!) We saw how Facebook has limited reach for big brands with broad profile of users in last week's post here. But…

Dec 01 2016

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Why Facebook can’t match TV for reach

By David Taylor Uncategorized

The enduring importance of TV in the marketing mix is shown by research done for Facebook by Nielsen. The study was ostensibly commissioned to show how Facebook delivers incremental reach of video…

Nov 30 2016

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The power of sonic branding

By David Taylor Distinctive communication

Today I got an email about a fascinating talk called “The Power of Sound: Making Every Second Count.” The talk was given by award-winning composer Joel Beckman at the Promax UK 2016 Conference, ‘The…

Nov 25 2016

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Rebooting brand strategy for a digital age – Part 2

By David Taylor Uncategorized

This is the second of two posts sharing highlights from our 10th annual research project: "Rebooting brand strategy for a digital age". Last week we addressed the fundamental issue about how brand strategy…

Nov 22 2016

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Five secrets of success for food and drink start-ups

By David Taylor Uncategorized

Post by Jon Goldstone, Managing Partner, Global based in London In a Campaign column published today, I look at how start-ups are having an increasingly disruptive influence on what was once…

Nov 18 2016

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Rebooting brand strategy for a digital age – Part 1

By David Taylor Uncategorized

This is the first of two posts sharing highlights from our 10th annual research project: "Rebooting brand strategy for a digital age". Here, we address two fundamental questions. First, what…

Nov 15 2016

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Digital should drive the whole business, not live in a ghetto

By David Taylor Uncategorized

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'. We recommend…

Nov 10 2016

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Why this year’s John Lewis Xmas ad fails to deliver

By David Taylor Uncategorized

Oh dear. Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present on Xmas day and being disappointed to find an ugly scarf instead of a…

David Taylor

Give a goodie, build your brand

How Lego rebuilt the core, brick by brick

How social media can help small businesses fly higher

Why Facebook can’t match TV for reach

The power of sonic branding

Rebooting brand strategy for a digital age – Part 2

Five secrets of success for food and drink start-ups

Rebooting brand strategy for a digital age – Part 1

Digital should drive the whole business, not live in a ghetto

Why this year’s John Lewis Xmas ad fails to deliver

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