David Taylor

Insurance company Direct Line's use of archetypes to define their brand personality is one of many great case studies in 'Advertising Works' - the annual treasure chest of winners from the IPA…

An odd looking snacking brand seems to be popping up in more and more places these days. It’s not another bar or bag of bites, it’s a huge variety of little…

"If a brand really wants to make a difference, surely there is a responsibility to do more than simply highlight an issue?" asks Martin Finn in a Campaign column here.…

It was interesting to read Premier Foods Marketing Controller Evgeny Bik's take on "How Brands Grow" (HBG) by Byron Sharp, in response to the dismissive and highly critical comments of VCCP Media's Maire…

I'm just back from seeing La La Land with Mrs Taylor and two of my teenage daughters and WOW! What a welcome blast of colour, energy and fun, especially if you are shivering…

Byron Sharp's laws of brand growth were challenged in a recent Campain article by Maire Oldham of VCCP, who says that "many of us in advertising and marketing refuse to adopt the professor's…