I read today about a wonderful story of service innovation in a Belgian clinic that has made radiotherapy for children less stressful, here in the Times (subscription needed). The innovation?…
Whilst walking the dog this morning I listened to a fascinating edition of Desert Island Discs*, with Ed Sheeran. I love this show, as you get to learn about a…
The power of 'fresh consistency' is confirmed by Derek Thompon's new book Hit Makers, as discussed here in Campaign. When it comes to creating blockbuster hits, whether movies, songs or…
Excitement is building for rugby fans like me as the start of the British Lions tour to New Zealand approaches. I myself will be boarding the plane in 6 weeks…
Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company's brand stretching has been. The feature suggested skills possessed by…
Advertising is but one of several options brands have for creating distinctiveness by. Yet it is the most scrutinized & debated, as it consumes most of a brand’s discretionary money. But…
An article in The Times today gave an inside view on how department store John Lewis Partnership plan to renovate their core business, led by new Managing Director, Paula Nickolds. In…
"In an age of abundant capital, your most precious assets are your organisation's time, talent and energy," according to a HBR article by Bain which grabbed my attention. The article…
The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?…
I’ve always been a big fan of comedian James Corden. Partly because he makes me laugh. And partly because we share the same unglamorous English home town, High Wycombe. Before…