David Taylor

Tesco announced yesterday that it is selling upmarket coffee chain Harris and Hoole to Caffe Nero, for an undisclosed sum. This follows the sale of restaurant chain Giraffe, that I posted…

It was great to catch up with Prof Mark Ritson for a beer at the Marketing Week Live conference; I sometimes feel we are lone voices in a marketing world…

"Are brands too quick to switch strategy?" is the question asked by Campaign this week. It follows reports that O2 is about to ditch the dog and cat characters from…

Post by David Nichols, Managing Parter and Head of Invention I had a bit of a ‘marketing moment’ at the gym this week – no one was wearing Nike or…

I came across an excellent guide to harnessing social proof this week, over at AdEspresso. It's a treasure trove of info and research on this fascinating topic, that I started…

An interesting case study in Campaign shows how Sport England's "This girl can" campaign created what could be called a "brand movement": mobilising people behind a common cause for good. The objective…

Football club Leicester City have just won the English Premier League. For non-UK readers, or non-football fans, this is a team who were 5,000-1 outsiders to win. Manager Claudio Ranieri joined only one…