David Taylor

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The problem of sameness is still endemic in several categories, with a cotinued over-reliance on emotional "sizzle". The…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. All efforts to grow the core need to be anchored on a Big Brand Idea. This is…

Guest post by Diego Kerner, Managing Partner for Latin America. Having the ability of thinking creatively is a critical skill for marketers. Wouldn´t it be nice to be able to…

Guest Blog by David Nichols, Managing Partner and Head of Invention One of the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a…

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…

Many marketing teams re-invent most of their marketing plans each year. They run a campaign or activation only once and then move on in search of something new. A better…

Thanks to Carol Flint at Ryvita for sharing a great example of how to use packaging to grow the core: new "foil fresh" packs that the brand has just launched.…