David Taylor, Author at the brandgym

Nov 25 2014

Bugaboo bake brand into their product

By David Taylor Uncategorized

A strong brand has properties that work as an active reminder of the brand, even when the brand name in not visible. And one of the most powerful properties is…

Nov 10 2014

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John Lewis Xmas ad: the gift of fresh consistency

By David Taylor 'Turbo Charged' Marketing Plans

John Lewis is set to enjoy the benefits of fresh consistency with its latest Xmas TV advert, which aired for the first time last week. "Monty the Penguin" is creating even…

Nov 06 2014

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The rise and rise of YouTube influencers

By David Taylor Uncategorized

Have you heard of Zoella? Or Pewdiepie? If the answer is "no" then you are out of touch with an important trend in the social media world: the rise of…

Oct 14 2014

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How do you keep fresh?

By David Taylor Uncategorized

As I approach the end of my 13th year with the brandgym, one thing on my mind is how to keep fresh. After all, this means I've spent half my…

Oct 09 2014

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Measuring brand properties – research part 2

By David Taylor Uncategorized

This is the second post on the research we have done on the power of brand properties. In the first post we saw how most companies lack a proper system…

Sep 25 2014

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Should you make the leap from corporate to “go solo”?

By David Taylor Internal engagement, Leadership & performance

I'm just back from breakfast with my next door neighbour, Nick, who has just launched his own strategy consultancy called Stratforma (He helps companies understand the complex world around us…

Aug 28 2014

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Top performance team tips

By David Taylor Uncategorized

This post is from Diego Kerner, Managing Partner for Latin America In our brand coaching work with teams we have two key jobs to do. The first is obviously related…

Aug 07 2014

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How Apple’s brand stretch grows the core

By David Taylor Innovation to Stretch into New Markets

Apple is a rare example of a brand that has used brand stretching to actually grow their core business, rather than undermine it. Check out the chart below showing how…

Jun 25 2014

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The Myth of Social Media: new Gallup Report

By David Taylor 'Turbo Charged' Marketing Plans

Interesting to read about a Gallup survey on social media in the Wall Street Journal, here. The Gallup report is titled "The Myth of Social Media". It confirms several of…

Apr 17 2014

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Practical brand architecture

By David Taylor Uncategorized

Guest post from Anne Charbonneau, Managing Partner for France and Benelux. Brand architecture can be a theoretical and even tortuous process. But it doesn't have to be. Done well, it…

David Taylor

Bugaboo bake brand into their product

John Lewis Xmas ad: the gift of fresh consistency

The rise and rise of YouTube influencers

How do you keep fresh?

Measuring brand properties – research part 2

Should you make the leap from corporate to “go solo”?

Top performance team tips

How Apple’s brand stretch grows the core

The Myth of Social Media: new Gallup Report

Practical brand architecture

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