David Taylor

This is the second post on the research we have done on the power of brand properties. In the first post we saw how most companies lack a proper system…

This post is from Diego Kerner, Managing Partner for Latin America In our brand coaching work with teams we have two key jobs to do. The first is obviously related…

Guest post from Anne Charbonneau, Managing Partner for France and Benelux. Brand architecture can be a theoretical and even tortuous process. But it doesn't have to be. Done well, it…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. In an earlier blog, I talked about how brands can create deeper relationships with consumers by exploring three…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The problem of sameness is still endemic in several categories, with a cotinued over-reliance on emotional "sizzle". The…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. All efforts to grow the core need to be anchored on a Big Brand Idea. This is…