David Taylor

Went to a fascinating workshop on neurosience and the implications for brands today. It was organised by Engine Decisions, and featured speakers from two of the leading research agencies in…

We often work with marketing directors trying to turn round brands in decline. Often these brands have suffered from several years of falling sales. And its one hell of a…

Like most of the UK, we are glued to the X-Factor (Idols in most other part the world). Such is the power and success of the programme that it takes…

Fascinating post from Tom Fishburne on a talk he saw by innocent smoothies' creative genius, Dan Germain. Dan told the story of how innocent was originally called Fast Tractor. The…

My latest Apple-aholic's post. On Apple's relentless revitalisation with the iPhone 4. Video of it here. This will help them grown even further, and challenge RIM/Blackberry for Smartphone leadership. Latest…

This is the 5th post on the new bgym book, done with my co-author, David Nichols who heads up our invention practice.Innovation can be one of the best sources of…

News that Premier Foods will  use multi-brand campaign called "Great Little Ideas" as "a major offensive against supermarkets' own-label lines" is an interesting example of brand portfolio management. According to…

In a branding conference 4 years ago I watched a presentation about the "Lovemarks" concept, which I thought was fatally flawed. The presenter suggested that "Consumers want something beyond benefits,…

Marketing magazine named VCCP creative agency of 2009, with their most famous campaign of the year being the creation of Aleksander the meerkat for shopping comparison site Compare the Market.…