David Taylor

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…

Many marketing teams re-invent most of their marketing plans each year. They run a campaign or activation only once and then move on in search of something new. A better…

Thanks to Carol Flint at Ryvita for sharing a great example of how to use packaging to grow the core: new "foil fresh" packs that the brand has just launched.…

Post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. Every marketer knows that great insights fuel brands & their success in market. Insights inspire action and create growth…

Helen Edwards suggests marketing workshops are a total waste of time in her latest Marketing column: "Industrial workshops' outputs were always hard, useful and specific", she says. "Sloppy marketing sessions are…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. In London recently, I made my customary pilgrimage to Hamleys, the ‘Finest Toy Shop in the World’.…

This is the first of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

  James Bond continues to be the best ever example of brand revitalisation. Skyfall is the 23rd movie in the brand's 50 year history, and looks set to be the…