David Taylor

Last week we looked at the issue of core business decline, and being clear if its really dying, or in fact just sleeping. In the latter case, the core product…

Nokia's CEO Stephen Elop recently gave his warts-and-all view on the company's decline in a leaked company email. Specifically, he gave his take on the brand's loss in market share…

This is the first post by guest blogger Prasad Narasimhan, our Managing Partner for Asia who's based in Bangalore. More on Prasad here: The Tata Nano was touted as the…

Went to a fascinating workshop on neurosience and the implications for brands today. It was organised by Engine Decisions, and featured speakers from two of the leading research agencies in…

We often work with marketing directors trying to turn round brands in decline. Often these brands have suffered from several years of falling sales. And its one hell of a…

Like most of the UK, we are glued to the X-Factor (Idols in most other part the world). Such is the power and success of the programme that it takes…

Fascinating post from Tom Fishburne on a talk he saw by innocent smoothies' creative genius, Dan Germain. Dan told the story of how innocent was originally called Fast Tractor. The…