David Taylor, Author at the brandgym

Feb 14 2024

8 tips for Practical Brand Positioning

By David Taylor Brand Vision, Positioning & Purpose

The world of marketing has changed dramatically in recent years. But brand positioning is still key for effective marketing according to 91% of marketing directors in our brandgym research. However,…

Feb 07 2024

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Brand Rejuvenation Lessons from Sondheim’s ‘Merrily We Roll Along’

By David Taylor Brand rejuvenation

Post by David Nichols, Group Managing Partner, Head of Invention (and secret Sondheim fanatic). I got some unexpected inspiration on brand rejuvenation during a night at a Broadway show on…

Jan 31 2024

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ZOE GIVES BRAND STRETCH A SHOT

By David Taylor Innovation to Stretch into New Markets

A full page advert for an attempt at brand stretching grabbed my attention this weekend. The new product in question is a probiotic gut shot from ZOE, created in collaboration…

Jan 24 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

100% of marketing directors agree that Distinctive brand assets are an important driver of growth in our brandgym research. However, very few brand assets are truly distinctive, with a mere…

Jan 18 2024

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Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

By David Taylor Distinctive brand activation, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Distinctive brand assets (DBAs) are a hot topic. 100% of marketing directors agree that DBAs are an important driver of growth in our brandgym research, with 87% rating them extremely…

Jan 10 2024

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Brilliant brand activation: WD-40 Repair Challenge

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive brand activation

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Jan 03 2024

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HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions by January 12th. This date was highlighted as "quitters day" by the Strava, the social network for athletes. A mere 8%…

Dec 27 2023

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2023 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most…

Dec 20 2023

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2023 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most…

Dec 13 2023

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Smart Use of Secondary Packaging: Veuve Clicquot

By David Taylor Distinctive packaging & design, Grow Your Core Business

I posted a few weeks on the amazing job Veuve Clicquot has done in consistently bringing to life and amplifying their brand assets, in particular their yellow (or orange?) colour.…

David Taylor

8 tips for Practical Brand Positioning

Brand Rejuvenation Lessons from Sondheim’s ‘Merrily We Roll Along’

ZOE GIVES BRAND STRETCH A SHOT

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 2)

Distinctive Brand Assets: 11 ways to fully harness their potential (Part 1)

Brilliant brand activation: WD-40 Repair Challenge

HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

2023 IN REVIEW: TOP POSTS (PART 2)

2023 IN REVIEW: TOP POSTS (PART1)

Smart Use of Secondary Packaging: Veuve Clicquot

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