Distinctive products & services Archives

May 21 2015

Branding made beautiful: LUX* hotels

By David Taylor Distinctive products & services

In many hotels you would struggle to know which brand you were staying in if all the signage was removed. An exception to this rule is LUX* Resorts, who have…

Apr 30 2015

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Marvel’s super-hero style brand rejuvenation

By David Taylor Distinctive communication, Distinctive products & services, Grow Your Core Business

The rejuvenation of Marvel is a story with the excitement and drama of one its superhero movies, which include Iron Man, The Incredible Hulk and Captain America. Back in the…

Jan 29 2015

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Cartier’s luxurious brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

A fascinating interview with Cartier's UK CEO, Arnaud Bamberger, shows the power of brand properties in the world of luxury goods (article is here, subscription needed). Mr Bamberger knows a…

May 25 2012

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Amplify your product truth: Castle Lite

By David Taylor Distinctive products & services

Using your core product to create distinctiveness is a great way of increasing penetration to drive growth. The trick is to 'bake' the brand story into the product, and then…

Jan 30 2012

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Domino’s dramatise their product turnaround

By David Taylor Distinctive products & services

Guest post with Anne Charbonneau, Managing Partner for NL and France. We often talk about product upgrade as a good healthy habit for growing the core of a brands. But…

Aug 24 2010

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The power of brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

In the work I've been doing this year on turbo-powered marketing, one topic has come up over and over again: the power of "brand properties". These are assets such as…

May 12 2009

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Tropicana’s design disaster

By David Taylor Distinctive products & services

Tropicana's disastrous design change in the USA is a sobering reminder for all of us about the risk you take when you change your pack. Especially when you change it…

Aug 25 2006

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“Where’s the sausage?”: building brands on substance, not spin

By David Taylor Brand-led business, Distinctive products & services

This new blog is part of a bigger brandgym campaign for building brands on substance, not spin. We think brands should focus more on the "sausage" of branding, relevant product…

Distinctive products & services88

Branding made beautiful: LUX* hotels

Marvel’s super-hero style brand rejuvenation

Cartier’s luxurious brand properties

Amplify your product truth: Castle Lite

Domino’s dramatise their product turnaround

The power of brand properties

Tropicana’s design disaster

“Where’s the sausage?”: building brands on substance, not spin

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