Brand-led business Archives

Apr 17 2024

Re-launching Air India: the 3 levels of brand-led business

By David Taylor Brand rejuvenation, Brand-led business

Post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore. Air India recently launched a safety video that has been hugely loved by Indians, both at home and abroad…

Dec 27 2023

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2023 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most…

Dec 20 2023

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2023 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2023 draws to a close, it’s time to look back at some highlights from the 52 blog posts we’ve published in the last 12 months. We’ve picked the most…

Dec 06 2023

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Is that Heinz? Using your brand to solve a business issue

By David Taylor Brand-led business, Distinctive communication, Distinctive packaging & design, Distinctive products & services

I love coming across examples of brand campaigns that solve real business issues. Not trying to indirectly influence the business. Identifying a tangible barrier to growth and finding a creative…

Nov 01 2023

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Lego brand’s new leader continues core revitalisation

By David Taylor Brand rejuvenation, Brand-led business, Grow Your Core Business

I've posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company's new leader plans…

Jan 04 2023

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The 7 Deadly Sins of Brand Bureaucracy

By David Taylor Brand-led business

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I…

Dec 28 2022

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2022 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2022 draws to a close, we're looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we…

Dec 21 2022

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2022 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2022 draws to a close, it's time to look back at some highlights from the 52 blog posts we've published in the last 12 months. We've picked the most…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Nov 18 2022

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Soho House Brand: Stretching Strategically

By David Taylor Brand-led business, Innovation to Stretch into New Markets

I was lucky enough to spend a lovely couple of days at Soho Farmhouse last weekend with Mrs Taylor for a birthday celebration. This country outpost of members club Soho…

Brand-led business65

Re-launching Air India: the 3 levels of brand-led business

2023 IN REVIEW: TOP POSTS (PART 2)

2023 IN REVIEW: TOP POSTS (PART1)

Is that Heinz? Using your brand to solve a business issue

Lego brand’s new leader continues core revitalisation

The 7 Deadly Sins of Brand Bureaucracy

2022 IN REVIEW: TOP POSTS (PART 2)

2022 IN REVIEW: TOP POSTS (PART1)

BRAND MARKETING CONTINUES to WORK for AIRBNB

Soho House Brand: Stretching Strategically

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