Brand-led business Archives

Dec 06 2023

Is that Heinz? Using your brand to solve a business issue

By David Taylor Brand-led business, Distinctive communication, Distinctive packaging & design, Distinctive products & services

I love coming across examples of brand campaigns that solve real business issues. Not trying to indirectly influence the business. Identifying a tangible barrier to growth and finding a creative…

Nov 01 2023

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Lego brand’s new leader continues core revitalisation

By David Taylor Brand rejuvenation, Brand-led business, Grow Your Core Business

I've posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company's new leader plans…

Jan 04 2023

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The 7 Deadly Sins of Brand Bureaucracy

By David Taylor Brand-led business

Our first post of 2023 revisits and refreshes the first ever brandgym article. The 7 Deadly Sins of Brand Bureaucracy was published 20 years ago this week in Market Leader magazine. I…

Dec 28 2022

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2022 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2022 draws to a close, we're looking back at highlights from the 52 blog posts we published in the last 12 months. In this second of two posts we…

Dec 21 2022

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2022 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2022 draws to a close, it's time to look back at some highlights from the 52 blog posts we've published in the last 12 months. We've picked the most…

Nov 23 2022

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BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Nov 18 2022

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Soho House Brand: Stretching Strategically

By David Taylor Brand-led business, Innovation to Stretch into New Markets

I was lucky enough to spend a lovely couple of days at Soho Farmhouse last weekend with Mrs Taylor for a birthday celebration. This country outpost of members club Soho…

Apr 28 2022

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BRAND MARKETING BENEFITS AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

Airbnb reported its strongest ever quarterly results in the 4th quarter of 2021. Revenue of $1.5bn was up 38% vs. 2019. At the same time, sales and marketing spend decreased…

Apr 20 2022

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Image wrapper branding: the Evri name change

By David Taylor Brand-led business, Distinctive packaging & design

I thought I had seen it all when it comes to name change nonsense, with abrdn a recent example I posted on. But then my dad brought to my attention…

Jan 10 2022

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Brand growth inspiration from our first 20 years

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business

This year we created a special set of new year postcards, celebrating the first 20 years of the brandgym: BG20. In the spirit of fresh consistency, we re-visited the postcards…

Brand-led business62

Is that Heinz? Using your brand to solve a business issue

Lego brand’s new leader continues core revitalisation

The 7 Deadly Sins of Brand Bureaucracy

2022 IN REVIEW: TOP POSTS (PART 2)

2022 IN REVIEW: TOP POSTS (PART1)

BRAND MARKETING CONTINUES to WORK for AIRBNB

Soho House Brand: Stretching Strategically

BRAND MARKETING BENEFITS AIRBNB

Image wrapper branding: the Evri name change

Brand growth inspiration from our first 20 years

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