Naming Archives

Mar 04 2025

abrdn finally bring an end to their name change nonsense

By David Taylor Brand-led business, Naming

Investment firm abrdn announced today that the firm has finally decided to bring an end to the name change nonsense I posted on here, four years ago, when it changed…

Feb 12 2025

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Learning from creating personal passion brands

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services, Food for thought, Naming, Personal purpose

If you work in marketing, creating a personal passion brand can be a great wonderful of fulfilment and learning. It’s a great opportunity to try out your own principles &…

Oct 11 2022

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Facebook and the Metaverse: losing focus on the core?

By David Taylor Brand Portfolios & Architecture, Naming

Facebook founder Mark Zukerberg's 'pivot' to put all his eggs in the metaverse* basket hit the headlines this week, for the wrong reasons. "Zuckerberg's bet on the metaverse grows riskier,"…

Nov 03 2021

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Meta: the good, the bad and the ugly of Facebook’s name change

By David Taylor Brand Portfolios & Architecture, Naming

The change of Facebook’s company brand name change to Meta hit the headlines last week. In this post, I take a practical look at the good, bad and ugly aspects…

Jul 20 2021

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Abrdn’s brand ego trip reaches new heights

By David Taylor Naming

A few weeks ago I posted here about an example of name change nonsense that gets branding itself a bad name: Standard Life Aberdeen re-christening itself as abrdn. No, its…

Jun 14 2021

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Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”

By David Taylor Brand Portfolios & Architecture, Brand-led business, Naming

I read with interest the Dixons Carphone group’s planned name change linked to brand portfolio rationalisation. In this post I explore why this change is strategically sound, in contrast to…

Apr 26 2021

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Name change nonsense from abrdn

By David Taylor Brand-led business, Naming

I thought I’d seen it all when it comes to name change nonsense. But no. The re-naming of Standard Life Aberdeen as abrdn has taken things to a whole new…

Oct 28 2020

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Why stupid ideas are important for innovation: Cadbury’s Darkmilk

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Sep 12 2017

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When should you change your brand name?

By David Taylor Naming, Uncategorized

I noted with interest the decision of brilliant book publisher Lost My Name to loose their own name: the company is now called Wonderbly, as announced here. Wonderbly harnesses digital…

Naming11

abrdn finally bring an end to their name change nonsense

Learning from creating personal passion brands

Facebook and the Metaverse: losing focus on the core?

Meta: the good, the bad and the ugly of Facebook’s name change

Abrdn’s brand ego trip reaches new heights

Brand Portfolio Rationalisation to Currys: “Gear shift, not facelift”

Name change nonsense from abrdn

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

A royal rebranding: tips for Harry and Meghan

When should you change your brand name?

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