Leadership & performance Archives

Apr 08 2020

Big brands need to ‘think young’ to fight the insurgents

By David Taylor Big brands under attack, Brand Vision, Positioning & Purpose, Consumer Insight, Innovation to Stretch into New Markets, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore, India and Head of Brand Experience. Big brands are trying to fight back against a rapidly growing tribe of insurgent brands…

Apr 01 2020

Love0

3 ways to stay sane and connected during the lockdown

By David Taylor Leadership & performance

I've been exploring ways to stay connected and have fun during this time of anti-social distancing. And in this off-piste post I share a few of them... 1. Run a virtual…

Mar 19 2020

Love0

Tips from 20 years of working from home

By David Taylor Leadership & performance

In these unprecedented, turbulent times, millions of people are suddenly having to work remotely from home full time. So I thought it was useful to share some tips from the…

Jan 16 2020

Love0

Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

Jan 01 2020

Love0

6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

It's become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions by Diego Kerner, our Managing Partner based in Buenos Aries. In…

Nov 22 2019

Love0

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

By David Taylor Brand-led business, Distinctive products & services, Grow Your Core Business, Leadership & performance

Julian Dunkerton of Superdry is the latest ‘Brand CEO’ that I’m backing with cold, hard cash. Brand CEOs are leaders who are the living, breathing embodiment of their brands. I…

Jul 24 2019

Love0

Brand revitalisation needs strategy AND people: Pascual

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance

Brand revitalisation of an old and slightly dusty brand is one of the greatest challenges in marketing. And this was just the challenge faced by Mar Doñate, Marketing Director of Spanish…

Jul 17 2019

Love0

WD-40’s culture: a ‘M.A.P.’ for people & business growth

By David Taylor Internal engagement, Leadership & performance

A recent article on the WD-40 Company's culture by Whitney Johnson (1) shows how developing, challenging and growing people has driven high employee engagement of three times the US norm (below).…

May 29 2019

Love0

How to make a new recruit’s 1st day at work special?

By David Taylor Internal engagement, Leadership & performance

The first day in a new job is an important and nerve-wracking one for a new hire; first impressions matter. Huel, the nutritional food brand, seems to have recognised this,…

Leadership & performance67

Big brands need to ‘think young’ to fight the insurgents

3 ways to stay sane and connected during the lockdown

Tips from 20 years of working from home

Personal purpose: turning it into action

6 Ways to Make your New Year Resolutions STICK

Can ‘Brand CEO’ Julian Dunkerton supercharge Superdry?

Brand revitalisation needs strategy AND people: Pascual

WD-40’s culture: a ‘M.A.P.’ for people & business growth

How to make a new recruit’s 1st day at work special?

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS