Distinctive communication112

Big brands get a lot of stick for being slow and cumbersome compared to smaller ‘insurgent’ brands. But British Airways (BA) show how big brands can be agile, with their brilliant…

Few brands have the courage to remain thematically consistent in their communication over a long period of time, whilst continuously refreshing the executions – what we call ‘Fresh Consistency’. Brands…

I love the new ad from Hostelworld. It features Mariah Carey in full diva mode being shocked at being booked into a hostel but gradually warming to the better-than-expected facilities…

"Emotion is everything" for effective communication according to many experts. The IPA prominently promote “the power of emotion in ad campaigns”, for example (1). However, this view is “an over-simplifcation…