Brand rejuvenation Archives

Mar 23 2018

The danger of ditching distinctive assets: the Mr Kipling brand

By David Taylor Brand rejuvenation, Distinctive communication, Distinctive packaging & design

The story of the Mr Kipling brand has some great learning about the dangers of ditching distinctive assets. Back in 2014 in a post on the cake brand I warned…

Mar 15 2018

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Rejuvenate or die: lessons from Toys R Us’ demise

By David Taylor Brand rejuvenation

I read over breakfast today how giant retailer Toys R Us will will close or sell all 885 US stores in the coming months, putting 33,000 jobs at risk (1).…

Mar 02 2018

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The Bridge Theatre’s Julius Caesar: how to reboot your brand

By David Taylor Brand rejuvenation

Can a 418 year old play about a story that happened over 2,000 years ago provide any inspiration for your brand? The answer is a resounding “Yes”, based on my…

Mar 06 2017

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Airbnb: turning brand purpose into action

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight

I came across an interesting inside view of Airbnb whilst researching the brand for our new book - the brandgym: Rebooted for a Digital Age (out in September). The article…

Mar 04 2016

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The New Original Mini: 57 years of brilliant brand rejuvenation

By David Taylor Brand rejuvenation

The Taylor family are in the process of buying a new Mini. And the searching/buying experience has reminded me about just how brilliant a brand rejuvenation case this is. Here…

Jan 17 2012

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Tesco waited too long to revitalise the core

By David Taylor Brand rejuvenation

Tesco's troubles show what happens to a leader brand who waits too long to revitalise the core business. UK same-store sales dropped 2.3% over Xmas and have fallen for four…

Brand rejuvenation56

The danger of ditching distinctive assets: the Mr Kipling brand

Rejuvenate or die: lessons from Toys R Us’ demise

The Bridge Theatre’s Julius Caesar: how to reboot your brand

Airbnb: turning brand purpose into action

The New Original Mini: 57 years of brilliant brand rejuvenation

Tesco waited too long to revitalise the core

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