Brand Strategy Guides, Insights & Innovations

Dec 04 2024

Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Nov 27 2024

Love1

Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

Love1

Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Nov 17 2024

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John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

By David Taylor Distinctive communication

This year's John Lewis Christmas ad is the strongest since 2019, according to agency System 1 (1), who has tested every one of their Christmas ads since 2007. And watching…

Nov 08 2024

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How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

Oct 30 2024

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Don’t ditch distinctive brand assets. Track & treasure them

By David Taylor Distinctive communication

This week's post comes from Charlotte White, our Managing Partner who is based in New York but writing from China where she is running a global brand workshop. We've enjoyed…

Oct 25 2024

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HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Oct 16 2024

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Focus on the core: Sainsbury’s sells its bank

By David Taylor Innovation to Stretch into New Markets

J Sainsbury recently announced it was giving up on its ambitious attempt to stretch from supermarkets into banking, with plans to wind down Sainsbury’s Bank. This is a big call…

Oct 09 2024

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Nutella Ice Cream: Smart stretch to spread more love!

By David Taylor Innovation to Stretch into New Markets

It was with great interest that I saw Nutella launch into the frozen aisle. Our family get through a lot of Nutella jars, in large part thanks to the lovely…

Oct 02 2024

Love1

Big brand campaigns are still alive: Chanel

By David Taylor Distinctive communication

Much of the communication brands do today seems "atomised": a series of "micro-communication" efforts, such as short product films in social feeds or posts by influencers. This approach can help…

THE BLOG

Marvellous Christmas Marketing: Melt Advent Calendar

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

How to Reboot Brand Strategy in an age of AI?

Don’t ditch distinctive brand assets. Track & treasure them

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Focus on the core: Sainsbury’s sells its bank

Nutella Ice Cream: Smart stretch to spread more love!

Big brand campaigns are still alive: Chanel

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