Workshops Archives

Nov 12 2025

Workshops: worthwhile or a waste of time?

By David Taylor Workshops

“Have you ever had a good idea from a brainstorm?” asked Claire Ashman, CEO of agency Reveller, in a recent Linked In post (1). “I’ve always hated them. The pressure,…

May 29 2024

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Creative inspiration from Aerobatic Flying!

By David Taylor Workshops

In this off-piste post, Group Managing Partner and Head of Invention David Nichols shares learning on creativity from his personal passion: acrobatic flying! I have just climbed out of my…

Jun 06 2022

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Real-life or virtual workshops: which are more effective?

By David Taylor Workshops

Two years ago I posted on "taking brand strategy virtual", in response to the first global lockdown. Like many companies, at the brandgym we had to re-invent the way we…

Aug 11 2021

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HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

By David Taylor Innovation to Stretch into New Markets, Leadership & performance, Workshops

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. In last week's blog, I shared learnings from a recent regional innovation project. Those learnings were focused on…

Aug 04 2021

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How to boost your chances of innovation success? (Part 1)

By David Taylor Innovation to Stretch into New Markets, Workshops

Post by Diego Kerner, Managing Partner for Latin America and Head of 360º Insight. I recently finished a challenging regional innovation project for a global Snack company that ended on a…

Jan 22 2021

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Innovation in a Virtual World: 5 key success factors

By David Taylor Covid Crisis, Innovation to Stretch into New Markets, Workshops

At the end of December we completed one of our most successful innovation projects, without meeting a single person face to face. It wasn’t a simple brief. Our client is…

Jan 06 2021

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Virtual brand workshops: 6 secrets of success

By David Taylor Covid Crisis, Workshops

Back in March 2020, I rushed back to London from a workshop in San Diego, following Trump's announcement of US border closures owing to the growing threat of Covid-19. The…

Nov 10 2020

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Using a crisis as a catalyst for change in coaching teams

By David Taylor Covid Crisis, Internal engagement, Leadership & performance, Workshops

Post by Diego Kerner, Associate Partner for Latin America. I recently had the privilege of coaching an International Category team as they worked to re-start their business following the easing…

Nov 05 2020

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Distinctiveness beats differentiation for Nix & Kix

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services, Workshops

The biggest kick I get in my job is seeing a brand strategy come to life in the marketplace with impact to drive distinctiveness. So, I was thrilled to bits…

Oct 28 2020

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Why stupid ideas are important for innovation: Cadbury’s Darkmilk

By David Taylor Distinctive products & services, Innovation to Stretch into New Markets, Naming, Workshops

Post by David Nichols, Group Managing Partner and Head of Innovation. Watching Cadbury’s advert for their new Darkmilk chocolate reminded me of an innovation worksop I ran for the brand…

Workshops14

Workshops: worthwhile or a waste of time?

Creative inspiration from Aerobatic Flying!

Real-life or virtual workshops: which are more effective?

HOW TO BOOST YOUR CHANCES OF INNOVATION SUCCESS? (PART 2)

How to boost your chances of innovation success? (Part 1)

Innovation in a Virtual World: 5 key success factors

Virtual brand workshops: 6 secrets of success

Using a crisis as a catalyst for change in coaching teams

Distinctiveness beats differentiation for Nix & Kix

Why stupid ideas are important for innovation: Cadbury’s Darkmilk

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