'Turbo Charged' Marketing Plans Archives

Jan 10 2024

Brilliant brand activation: WD-40 Repair Challenge

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive brand activation

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Feb 16 2023

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Innocent’s Big Knit at 20: A brilliant brand property

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I first posted on Innocent's Big Knit campaign 16 years ago, back in 2007. People are invited to knit small hats which then go on top of Innocent smoothie bottles.…

Feb 01 2023

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Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose

Recent massive media coverage prompted by Shakira's latest hit song, BZRP Music Session #53, presented some interesting learning about 'influencer advocacy'. This involves a celebrity promoting a product because they like…

Jan 25 2023

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How to make your brand recession-proof?

By David Taylor 'Turbo Charged' Marketing Plans

Times are tough as we enter 2023, with The Bank of England warning of the longest recession since the 1930s. It seems a good time to re-visit and refresh the…

Sep 29 2022

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Annual marketing planning: still relevant in an always-on world?

By David Taylor 'Turbo Charged' Marketing Plans

This year's brandgym research project looked at the annual marketing planning process (sometimes called ‘brand planning’) and how to make it more effective. First, we wanted to explore whether the annual marketing…

Aug 17 2022

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How promotional gifts can build your brand

By David Taylor 'Turbo Charged' Marketing Plans, Grow Your Core Business

I came across a brilliant way of using promotional gifts to build your brand on a recent trip up North to see my mum and dad. At breakfast, my mum…

Mar 31 2022

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Brilliant brand activation: Visit Nature by Nature Valley

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Brands spend billions of pounds a year on price promotion. This activity temporarily builds short term sales. However, it has limited long term effects, according to research by Prof Byron…

Feb 10 2021

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7 brand building steps that doubled Peloton’s business

By David Taylor 'Turbo Charged' Marketing Plans, Brand Portfolios & Architecture, Brand Vision, Positioning & Purpose, Brand-led business, Consumer Insight, Core Range Extension, Covid Crisis, Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution, Global branding, Grow Your Core Business, Innovation to Stretch into New Markets, Marketing training

In this post, I explore in detail how the brand building of Peloton drove explosive growth, using seven 'workouts' from our brandgym Academy Mastering Brand Growth Program. I also explore…

Oct 14 2020

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Creativity to Grow the Core: Burger King

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Brand-led business, Distinctive communication, Grow Your Core Business

Burger King are famous for pushing creative boundaries, winning 94 Cannes Lions in the past four years, including four Grand Prix awards. But key to Burger King’s success has been…

‘Turbo Charged’ Marketing Plans29

Brilliant brand activation: WD-40 Repair Challenge

Innocent’s Big Knit at 20: A brilliant brand property

Casio, Piqué and Shakira: a missed opportunity for Influencer Advocacy?

How to make your brand recession-proof?

Annual marketing planning: still relevant in an always-on world?

How promotional gifts can build your brand

Brilliant brand activation: Visit Nature by Nature Valley

7 brand building steps that doubled Peloton’s business

Creativity to Grow the Core: Burger King

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