Distinctive products & services Archives

Aug 30 2023

Being brave to break category codes: Whispering Angel

By David Taylor Distinctive packaging & design, Distinctive products & services, Driving Distribution

What better subject for a summer blog post could there be than rosé wine? I'm certainly looking forward to sipping a glass or more on an upcoming Taylor family holiday…

Aug 01 2023

Love0

Rimova beautifully blends function and emotion

By David Taylor Distinctive communication, Distinctive products & services

We are often told that we have to choose between communicating the brand or selling the product. A simple one page press advert from the Rimowa brand of luggage shows…

Jul 19 2023

Love0

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 2)

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

This is the second of two posts on new research into brand assets by JKR x IPSOS (1). Last week we looked at the research method and the overall findings.…

Jul 12 2023

Love0

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 1)

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

More and more companies are recognising the role brand assets can play in marketing. In new brandgym research, to be published after the summer, 87% of marketing directors said brand…

Jun 27 2023

Love0

Turning Setbacks into Success: The 3 stages of service recovery

By David Taylor Distinctive products & services

Service businesses are so inherently complex that service breakdowns are inevitable. I experienced just such a breakdown last night, during a dinner to celebrate my dad’s 84th birthday at a…

May 24 2023

Love0

THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

By David Taylor Distinctive products & services

Blog post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore with a passion for service brand projects Across markets, the lines between product & service are blurring. No…

Apr 16 2023

Love0

How Air Jordan helped Nike fly high

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

I've just come out from watching one of my favourite movies of recent times: Air - Courting a Legend, starring Matt Damon, Ben Affleck and Viola Davies. It tells the…

Apr 06 2023

Love0

The recipe of a distinctive brand: Franco Manca

By David Taylor Distinctive packaging & design, Distinctive products & services

The Franco Manca brand of pizza restaurants was in the news this week, with Japanese restaurant group Toridoll agreeing to buy brand owner Fulham Shore for £93million, a 35% premium…

Nov 23 2022

Love0

BRAND MARKETING CONTINUES to WORK for AIRBNB

By David Taylor Brand rejuvenation, Brand-led business, Distinctive communication, Distinctive products & services

I was interested to see Airbnb's latest quarterly earnings report this month. In particular, I was curious to see an update on their strategy of re-focusing on brand marketing and…

Sep 07 2022

Love0

Driving Distinctiveness to take on big brands: Orchard Pig

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services, Driving Distribution

Participants on the Mastering Brand Growth program often ask about how to grow small brands with limited marketing budgets. For such 'challenger brands', the key is to drive distinctiveness through…

Distinctive products & services88

Being brave to break category codes: Whispering Angel

Rimova beautifully blends function and emotion

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 2)

Driving Distinctiveness of Brand Assets: JKR x IPSOS Research (part 1)

Turning Setbacks into Success: The 3 stages of service recovery

THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

How Air Jordan helped Nike fly high

The recipe of a distinctive brand: Franco Manca

BRAND MARKETING CONTINUES to WORK for AIRBNB

Driving Distinctiveness to take on big brands: Orchard Pig

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS