Distinctive products & services Archives

Aug 06 2025

Apple: the ultimate ecosystem brand

By David Taylor Distinctive products & services, Uncategorised

Apple recently reported record quarterly revenue for its services business of $27billion, up 13%. Services like Apply Pay, iCloud and Apple TV+ now account for almost 30% of the brand’s…

Jul 03 2025

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CROSTA MOLLICA – ITALIAN FOR BRAND LED GROWTH

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services

I’ve spent over 30 years working in food and drink marketing and am always on the lookout for brands that are doing remarkable things. Crosta Mollica is one of those…

May 13 2025

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How to build a brand with low or no budget: Tenzing

By David Taylor Brand-led business, Distinctive packaging & design, Distinctive products & services

How do you build a brand in a highly competitive market with a limited budget or even no budget? Tenzing and its founder Huib Van Bockel are a brilliant example…

Apr 02 2025

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Beautifully blending function & emotion: Rimowa brand campaign

By David Taylor Distinctive communication, Distinctive products & services

Marketers are often told they need to choose between communicating the brand or selling the product. The latest Rimowa brand campaign shows how to break this trade-off and do both.…

Feb 19 2025

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Service innovation to grow the core: Kleenex Pollen Pall

By David Taylor Distinctive products & services, Grow Your Core Business

Service innovation to grow the core was the fascinating topic of a Linked In post I recently read (1). The author, Guillaume Gaussens, starts with a great summary of core…

Feb 12 2025

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Learning from creating personal passion brands

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services, Food for thought, Naming, Personal purpose

If you work in marketing, creating a personal passion brand can be a great wonderful of fulfilment and learning. It’s a great opportunity to try out your own principles &…

Jan 09 2025

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A New Year's Eve stay at The Pig on the Beach in Dorset reminded me about the great brand building job done by this boutique hotel collection. The first Pig…

Nov 27 2024

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Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

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Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Oct 25 2024

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HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Distinctive products & services95

Apple: the ultimate ecosystem brand

CROSTA MOLLICA – ITALIAN FOR BRAND LED GROWTH

How to build a brand with low or no budget: Tenzing

Beautifully blending function & emotion: Rimowa brand campaign

Service innovation to grow the core: Kleenex Pollen Pall

Learning from creating personal passion brands

The Pig’s recipe for success: sausage and sizzle

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

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