David Taylor, Author at the brandgym

Oct 25 2017

Bake your brand into every bit of your business, like BA

By David Taylor Uncategorized

I saw a lovely example of 'baking' the brand into every bit of your business today on a British Airways flight. It was that safety video that every airline has…

Oct 23 2017

Love0

Rejuvenate your category, like Generator Hostels

By David Taylor Uncategorized

Generator is a great example of a brand rejuvenating a whole category, in this case hostels. My memory of hostels is the pretty basic and functional places I stayed in…

Oct 18 2017

Love0

Test, learn AND use your gut like Laudrapp

By David Taylor Uncategorized

The Founder and CEO of Laudrapp, Edward Relf (bottom right below), shared some great insights on brand building in a digital age at the Festival of Marketing. Laudrapp is an on-demand…

Oct 12 2017

Love0

Just Eat use social media to sell more stuff: brandgym book post 2

By David Taylor Uncategorized

In this second post inspired by our new book, the brandgym: A Practical Workout to Grow Your Brand in a Digital Age, we look at ensuring social media usage is anchored on the…

Oct 06 2017

Love0

The new rules of celebrity endorsement

By David Taylor Uncategorized

Celebrity endorsement is far from new: Wedgwood created a Queen's Ware range of crockery with Queen Charlotte back in the 1750's. But the rules of how to do it have…

Oct 03 2017

Love0

How the 2007 financial crash changed marketing forever

By David Taylor Uncategorized

The last decade has been tough for FMCG marketers, as I wrote in a recent Campaign column. The financial crisis of 2007 proved to be a catalyst that accelerated several forces already…

Sep 28 2017

Love0

The power of brand simplicity

By David Taylor Uncategorized

I'm a big believer in the power of simplicity in our ever-busier world. Simplifying peoples' lives can be a real source of competitive advantage, as shown by Siegel+Gale's latest Global Brand…

Sep 25 2017

Love0

“Brand growth in a digital age” – brandgym book post 1

By David Taylor Uncategorized

This is the first of a series of posts inspired by our new book: the brandgym: A Practical Workout to Grow Your Brand in a Digital Age. Here, we look…

Sep 21 2017

Love0

The method of Method Home: 10 years of fresh consistency

By David Taylor Uncategorized

News that SC Johnson has paid an undisclosed (but probably juicy) price to buy Method Home prompted me to look up the post I wrote about the brand exactly 10…

Sep 19 2017

Love0

Heinz: smart sizing to grow the core

By David Taylor Grow Your Core Business

Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m…

David Taylor

Bake your brand into every bit of your business, like BA

Rejuvenate your category, like Generator Hostels

Test, learn AND use your gut like Laudrapp

Just Eat use social media to sell more stuff: brandgym book post 2

The new rules of celebrity endorsement

How the 2007 financial crash changed marketing forever

The power of brand simplicity

“Brand growth in a digital age” – brandgym book post 1

The method of Method Home: 10 years of fresh consistency

Heinz: smart sizing to grow the core

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS