David Taylor, Author at the brandgym

Sep 07 2017

P&G get back to the core

By David Taylor Uncategorized

My old company Procter & Gamble (P&G) recently announced solid if not spectacular organic sales growth of 2% for the last fiscal year, up from 1% growth last year. Core…

Sep 05 2017

Love0

Are brainstorms really ‘groupwank’?

By David Taylor Workshops

"A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop." These are just some of the phrases used by Andy…

Aug 31 2017

Love0

Why most brands need nurturing, not heroics

By David Taylor Leadership & performance

"What sounds heroic on a CV is not always what a brand most needs. Brands don’t always require heroes; they don’t always respond to 'alpha marketing'," writes Helen Edwards in…

Aug 24 2017

Love0

Real life rejuvenation – Hofmeister beer

By David Taylor Uncategorized

One of the fun things I've done this year is invest some real cash in a real-life experiment in brand rejuvenation, by buying shares in the company that is re-launching…

Aug 22 2017

Love0

The power of good questions

By David Taylor Uncategorized

Many times in business (as well as in daily life) when dealing with an issue, we tend to quickly go into “question-answer mode”, instead of taking time to assess whether…

Aug 17 2017

Love0

Utility matters more than love for most brands

By David Taylor Uncategorized

Tom Fishburne's latest bit of cartoon genius below pokes fun at the 'Lovemark' concept coined by former Saatchi & Saatchi CEO Kevin Roberts back in 2005. This philosophy urged companies…

Aug 15 2017

Love0

F**ck it and do it. Now

By David Taylor Personal purpose

Warning: personal post on life, not branding. I was shocked to the core by the recent death of a friend from Putney. A really lovely guy. Super smart and super…

Aug 10 2017

Love0

M&M’s pots: packaging to grow the core

By David Taylor Uncategorized

M&Ms is a mega-brand by anyone’s reckoning - more than 400 million individual M&M's are produced every day in the United States and it has an estimated $4bn global turnover…

Aug 08 2017

Love0

Why people really buy: consumer decision journeys

By David Taylor Uncategorized

Understanding consumer decision making has become much more complex given the rise of digital and social media. Online has grown as a sales channel, accounting for c. 9% of US retail…

Aug 03 2017

Love0

Ad industry out of touch with media habits

By David Taylor Uncategorized

The dominance of digital media and the demise of TV is a common theme in the marketing press and at conferences. But it seems the advertising industry is abysmal at understanding…

David Taylor

P&G get back to the core

Are brainstorms really ‘groupwank’?

Why most brands need nurturing, not heroics

Real life rejuvenation – Hofmeister beer

The power of good questions

Utility matters more than love for most brands

F**ck it and do it. Now

M&M’s pots: packaging to grow the core

Why people really buy: consumer decision journeys

Ad industry out of touch with media habits

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