David Taylor

Many times in business (as well as in daily life) when dealing with an issue, we tend to quickly go into “question-answer mode”, instead of taking time to assess whether…

Tom Fishburne's latest bit of cartoon genius below pokes fun at the 'Lovemark' concept coined by former Saatchi & Saatchi CEO Kevin Roberts back in 2005. This philosophy urged companies…

M&Ms is a mega-brand by anyone’s reckoning - more than 400 million individual M&M's are produced every day in the United States and it has an estimated $4bn global turnover…

The dominance of digital media and the demise of TV is a common theme in the marketing press and at conferences. But it seems the advertising industry is abysmal at understanding…

Last week I posted on an approach to brand extension that I called 'radical brand stretching', and expressed concerns that it lacked strategic rigour and business reality. In this post…