David Taylor

Understanding consumer decision making has become much more complex given the rise of digital and social media. Online has grown as a sales channel, accounting for c. 9% of US retail…

Air France have flown the obsession with 'millennials' to new heights by creating a whole new brand for them called Joon. Yes. You read that right. A totally new brand.…

I was interested to read about the latest communication campaign by Sodastream, the home carbonation brand, in this week's Marketing here. The campaign is the latest move in an attempt…

'Consumer Insights are Dead', according to a provocatively titled article on Linked In by Jim White, here. In fact, Jim is not really suggesting consumer insight is dead, he is…

Brandless is an interesting new online business which launched in the US this week, backed by $50million in venture capital funding. The site offers what the company describes as "A thoughtful,…