‘Turbo Charged’ Marketing Plans30

Lush’s recent decision to close down all its UK social media accounts grabbed the headlines. “I cannot fathom what has gone through the marketing director's mind  for them to shut…

Marketing and ad agency teams over-estimate the effectiveness of social media and online video, and under-estimate the effectiveness of press and radio, according to a recent report from Ebiquity, 'Re-evaluating Media'…

Interesting to read about a Gallup survey on social media in the Wall Street Journal, here. The Gallup report is titled "The Myth of Social Media". It confirms several of…