'Turbo Charged' Marketing Plans Archives

Jun 19 2019

Secrets of successful six second ads

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Digital video ad spending is exploding and forecast to double by 2022 (1). But 65% of people skip digital video adverts, rising to 84% for mobile video which account for…

May 15 2019

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Is Lush mad to quit social media?

By David Taylor 'Turbo Charged' Marketing Plans

Lush’s recent decision to close down all its UK social media accounts grabbed the headlines. “I cannot fathom what has gone through the marketing director's mind for them to shut…

Feb 27 2019

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Mass OR targeted: which marketing is most effective?

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Is mass marketing dead, in an age when you can micro-target sub-segments and personalise your message with online marketing? Or, is mass marketing to reach as many people as possible…

Nov 28 2018

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Why is Direct Line’s brand strategy “best-in-class”?

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Distinctive products & services

Direct Line is again a well-deserving winner in the IPA Advertising Effectiveness Awards, building on their 2016 success that I posted on here, when I reported on a campaign that built…

Nov 21 2018

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Building an effective brand character

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication, Distinctive packaging & design

'Brand properties' help build the distinctive memory structure that gets your brand recalled when people are making buying decisions, as we posted on here. And a 'brand character' is one of the…

Jul 31 2018

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Quality in-store activation from Quality Street

By David Taylor 'Turbo Charged' Marketing Plans, Consumer Insight, Driving Distribution

Sometimes the simplest brand ideas are the best. In particular, ideas don't always have to rely on product innovation, they can be based on marketing innovation, as Quality Street* recently showed to…

May 24 2018

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Marketers’ misconceptions about media effectiveness

By David Taylor 'Turbo Charged' Marketing Plans

Marketing and ad agency teams over-estimate the effectiveness of social media and online video, and under-estimate the effectiveness of press and radio, according to a recent report from Ebiquity, 'Re-evaluating Media'…

Jan 10 2018

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Snickers ‘You’re not you when you’re hungry’: best global brand campaign ever?

By David Taylor 'Turbo Charged' Marketing Plans, Brand Vision, Positioning & Purpose, Consumer Insight, Distinctive communication

Research for a recent brand vision project highlighted what is perhaps the best global brand campaign ever: ’You're not you when you're hungry’, by Snickers. We tipped the campaign for…

Oct 15 2015

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Want a viral video? “A truth well told” could help you

By David Taylor 'Turbo Charged' Marketing Plans

The wish of many marketers for a "viral video" was the subject of a recent cartoon by The Marketoonist, Tom Fishburne. He has some great suggestions about how you might…

Nov 10 2014

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John Lewis Xmas ad: the gift of fresh consistency

By David Taylor 'Turbo Charged' Marketing Plans

John Lewis is set to enjoy the benefits of fresh consistency with its latest Xmas TV advert, which aired for the first time last week. "Monty the Penguin" is creating even…

‘Turbo Charged’ Marketing Plans31

Secrets of successful six second ads

Is Lush mad to quit social media?

Mass OR targeted: which marketing is most effective?

Why is Direct Line’s brand strategy “best-in-class”?

Building an effective brand character

Quality in-store activation from Quality Street

Marketers’ misconceptions about media effectiveness

Snickers ‘You’re not you when you’re hungry’: best global brand campaign ever?

Want a viral video? “A truth well told” could help you

John Lewis Xmas ad: the gift of fresh consistency

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