Uncategorized Archives

Apr 11 2024

Building a beautiful brand with no budget: Accidentally Wes Anderson

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication, Distinctive products & services, Uncategorized

One of my favourite weekend activities of this year was visiting "Accidentally Wes Anderson: The Exhibition" (1) with Mrs Taylor, my daughter and her boyfriend Charlie. Do try and see…

Nov 17 2023

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“Making a brand asset shine: Veuve Clicquot

By David Taylor Uncategorized

A press ad from Veuve Clicquot brightened up my Saturday morning this week (below). The execution is part of the brand’s Hello Sunshine campaign, which launched back in 2022. As a footnote in…

Nov 08 2023

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B2B Brands Desperately Need Distinctive Brand Assets

By David Taylor Distinctive communication, Distinctive packaging & design, Uncategorized

We posted recently about how a mere 15% of brands have truly distinctive brand assets (logos, colours, symbols, slogans etc.). New research shows that business to business (B2B) brands have…

Oct 18 2023

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Consistently Activating Brand Assets: Nivea Men x Liverpool FC

By David Taylor Distinctive brand activation, Uncategorized

Post by David Nichols, Group Managing Partner and Global Head of Invention I saw today that Nivea Northern Europe's marketing Director, Andrew Rawle, has been selected as one of the…

Feb 18 2022

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New brand development: Hana shows how to be insight-led

By David Taylor Uncategorized

New brand development can get bogged down in the details of the new product or service, leading to a functionally based marketing mix. A recent brandgyym project for HRA Pharma…

Apr 01 2021

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Distinctive brand assets: marketers are missing a trick

By David Taylor Uncategorized

“Which distinctive brand assets should we focus on?” This smart question was asked in a recent brand strategy workshop. Research by IPOS on 2,000+ pieces of video creative can help…

Apr 05 2018

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Skippable YouTube advertising: does it really work?

By David Taylor Uncategorized

Brands invested over $3billion on YouTube advertising in the US alone in 2017, double the 2014 spend (1), with a lot of this spent on ‘pre-roll’ ads. These appear before…

Feb 23 2018

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Is digital marketing killing brands?

By David Taylor Uncategorized

"Digital marketing has unleashed an obsession with efficiency, trading long-term brand-building for short-term ROI. We've put the golden goose in a battery farm of scientific efficiency, and it's killing the…

Jan 27 2018

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The “3 Fs”: How fame, fluency and feeling drive brand growth

By David Taylor Consumer Insight, Distinctive communication, Uncategorized

Fame, fluency and feeling are the three key drivers of brand growth, according to extensive research shared with us by one of our insight agency partners, System 1, at our…

Uncategorized1231

Building a beautiful brand with no budget: Accidentally Wes Anderson

“Making a brand asset shine: Veuve Clicquot

B2B Brands Desperately Need Distinctive Brand Assets

Consistently Activating Brand Assets: Nivea Men x Liverpool FC

New brand development: Hana shows how to be insight-led

Distinctive brand assets: marketers are missing a trick

Skippable YouTube advertising: does it really work?

Is digital marketing killing brands?

The “3 Fs”: How fame, fluency and feeling drive brand growth

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