Brand rejuvenation64

Gillette is an interesting example of a brand seeking to revitalise itself with the right balance of freshness and consistency. Back in 2019, I posted here on the brand's highly…

Revitalising a heritage brand requires a delicate balance of freshness and consistency. Today, during a walk down Regent Street, I spotted an example of a brand that seems to be…

There has been lots of negative news recently about the plight of the Body Shop. The UK arm was put into administration last month by private equity firm Aurelius, only three months after…

Post by David Nichols, Group Managing Partner, Head of Invention (and secret Sondheim fanatic). I got some unexpected inspiration on brand rejuvenation during a night at a Broadway show on…

The resurrection of an old and outdated brand is a daunting challenge at the best of times. For clothing brand K-Way, a phoenix-like revival was literally needed. A fire razed…