Brand Strategy Guides, Insights & Innovations

Oct 30 2024

Don’t ditch distinctive brand assets. Track & treasure them

By David Taylor Distinctive communication

This week's post comes from Charlotte White, our Managing Partner who is based in New York but writing from China where she is running a global brand workshop. We've enjoyed…

Oct 25 2024

Love1

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Oct 16 2024

Love1

Focus on the core: Sainsbury’s sells its bank

By David Taylor Innovation to Stretch into New Markets

J Sainsbury recently announced it was giving up on its ambitious attempt to stretch from supermarkets into banking, with plans to wind down Sainsbury’s Bank. This is a big call…

Oct 09 2024

Love1

Nutella Ice Cream: Smart stretch to spread more love!

By David Taylor Innovation to Stretch into New Markets

It was with great interest that I saw Nutella launch into the frozen aisle. Our family get through a lot of Nutella jars, in large part thanks to the lovely…

Oct 02 2024

Love1

Big brand campaigns are still alive: Chanel

By David Taylor Distinctive communication

Much of the communication brands do today seems "atomised": a series of "micro-communication" efforts, such as short product films in social feeds or posts by influencers. This approach can help…

Sep 25 2024

Love1

Rising to the Core Growth Challenge – Brandgym research 2 of 2

By David Taylor Grow Your Core Business

This is the second of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Sep 18 2024

Love0

The Core Growth Crisis – Brandgym research 1 of 2

By David Taylor Grow Your Core Business

This is the first of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Sep 11 2024

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How the Crocs brand got its bite back: Part 2 on BRAND MARKETING

By David Taylor Brand rejuvenation

Last week we looked at the role FOCUS played in the dramatic turnaround of the Crocs brand revitalisation. As a re-cap, the new brand strategy implemented in 2017 helped drive…

Sep 04 2024

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How the Crocs brand got its bite back: Part 1 on FOCUS

By David Taylor Brand rejuvenation

The dramatic turnaround of the Crocs brand is one of the most impressive brand revitalisation example I've come across. The company was on the verge of bankruptcy back in 2009,…

Aug 28 2024

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Apple’s Vision Pro: brand stretch hit or miss?

By David Taylor Innovation to Stretch into New Markets

Apple's Vision Pro mixed reality headset went on sale in the UK this week, following a US launch earlier in the year. This is Apple's biggest new brand stretch attempt…

THE BLOG

Don’t ditch distinctive brand assets. Track & treasure them

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Focus on the core: Sainsbury’s sells its bank

Nutella Ice Cream: Smart stretch to spread more love!

Big brand campaigns are still alive: Chanel

Rising to the Core Growth Challenge – Brandgym research 2 of 2

The Core Growth Crisis – Brandgym research 1 of 2

How the Crocs brand got its bite back: Part 2 on BRAND MARKETING

How the Crocs brand got its bite back: Part 1 on FOCUS

Apple’s Vision Pro: brand stretch hit or miss?

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