David Taylor

A key part of our business model is creating time and energy for brandgym partners to pursue their personal passions. How? We have only senior partners, each running their own…

I was intrigued by reports here that insurance comparison site Go Compare has brought back its opera singing spokesperson, Gio Compario, in a series of ads to promote cheaper energy suppliers and insurance  Having played a…

What's the best way of assessing brand stretch ideas? A bit of cartoon genius from Tom Fishburne that I use in our brandgym Academy short course on Brand Stretch beautifully illustrates the…

This is second of a series of posts on how to make your customer experience more distinctive, and it looks at the importance of getting bad experiences over early. In…