David Taylor, Author at the brandgym

May 24 2023

THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

By David Taylor Distinctive products & services

Blog post by Prasad Narasimhan, Managing Partner for Asia based in Bangalore with a passion for service brand projects Across markets, the lines between product & service are blurring. No…

May 17 2023

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From Partnership to Brand Activation Property: Vinted

By David Taylor Distinctive brand activation

Post by David Nichols, Group Managing Partner and brandgym's Global Head of Invention. Brands are increasingly seeking to partner with entertainment programs to reach younger consumers, less likely to watch…

May 10 2023

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Using fantasy to create communication with cut-through

By David Taylor Distinctive communication

Fantasy is a popular creative device used by advertisers to build brands across categories. From high-tech brands like Apple Watch and Samsung to everyday consumer goods brands across foods, personal…

May 03 2023

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Ditching Land Rover: bonkers brand portfolio strategy?

By David Taylor Brand Portfolios & Architecture

Jaguar Landrover's brand portfolio strategy hit the headlines last week. The upmarket care maker announced plans to drop the Land Rover brand, as part of its "Reimagine" strategy. The company will…

Apr 23 2023

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Insider Tips For Effective Influencer Marketing

By David Taylor Distinctive communication

Guest post in collaboration with Jessica Taylor, Influencer Marketing Assistant UK & Ireland team at Coty, one of the world's largest beauty companies with an iconic brand portfolio across fragrances and…

Apr 16 2023

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How Air Jordan helped Nike fly high

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

I've just come out from watching one of my favourite movies of recent times: Air - Courting a Legend, starring Matt Damon, Ben Affleck and Viola Davies. It tells the…

Apr 06 2023

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The recipe of a distinctive brand: Franco Manca

By David Taylor Distinctive packaging & design, Distinctive products & services

The Franco Manca brand of pizza restaurants was in the news this week, with Japanese restaurant group Toridoll agreeing to buy brand owner Fulham Shore for £93million, a 35% premium…

Mar 29 2023

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Assemblage: blending a brilliant brand

By David Taylor Brand Vision, Positioning & Purpose

I've often thought of brand strategy as being a process of blending different insights and ideas. And so I was excited to read a new book on this topic called…

Mar 22 2023

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Defining a distinctive brand personality: Fettle

By David Taylor Brand Vision, Positioning & Purpose

Getting your bike repaired is not the most fun activity. However, recently repairing my own bike did provide inspiration on defining and delivering a distinctive brand personality. The inspiration came…

David Taylor

THE THREE LEVELS OF EXCEPTIONAL CUSTOMER SERVICE

From Partnership to Brand Activation Property: Vinted

Using fantasy to create communication with cut-through

Ditching Land Rover: bonkers brand portfolio strategy?

Insider Tips For Effective Influencer Marketing

How Air Jordan helped Nike fly high

The recipe of a distinctive brand: Franco Manca

Assemblage: blending a brilliant brand

Defining a distinctive brand personality: Fettle

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