Grow Your Core Business Archives

Jul 10 2025

How Brand Stretch Can Help Grow the Core: Lessons from Curry’s

By David Taylor Grow Your Core Business, Innovation to Stretch into New Markets

An FT article on Currys turnaround grabbed my attention today (1). The electrical goods retailer reported annual sales up 3%, with pre-tax profits growing by more than 1/3. And the…

Apr 15 2025

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Lynx Lower Body: Almost Brilliant Core Brand Growth!

By David Taylor Grow Your Core Business

The campaign for the new Lynx Lower Body Spray product is an almost brilliant example of growing the core. The work from LOLA MullenLowe for Unilever is extremely well branded…

Apr 11 2025

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“It’s Always Burberry Weather”: Burberry refreshes the core

By David Taylor Grow Your Core Business

The new campaign from the Burberry brand made me stop and smile when arriving at Heathrow Terminal 5 this week. The campaign, It's Always Burberry Weather, was displayed on huge…

Mar 19 2025

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PROPER BRAND BUILDING BY YORKSHIRE TEA

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication, Grow Your Core Business

You imagine that a market as mature as tea is pretty stable, but over the last decade the UK tea market has experienced one of the biggest shifts in market…

Feb 19 2025

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Service innovation to grow the core: Kleenex Pollen Pall

By David Taylor Distinctive products & services, Grow Your Core Business

Service innovation to grow the core was the fascinating topic of a Linked In post I recently read (1). The author, Guillaume Gaussens, starts with a great summary of core…

Jan 22 2025

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New Year Inspiration: Rising to the core growth challenge

By David Taylor Grow Your Core Business

We're busy re-inventing HOW we work harnessing AI, as everyone is. However, it's important to also stay focused on WHAT we do as marketers. In particular, the start of a…

Sep 25 2024

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Rising to the Core Growth Challenge – Brandgym research 2 of 2

By David Taylor Grow Your Core Business

This is the second of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Sep 18 2024

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The Core Growth Crisis – Brandgym research 1 of 2

By David Taylor Grow Your Core Business

This is the first of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Jul 31 2024

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34 years of fresh consistency: Head & Shoulders Don’t

By David Taylor Distinctive communication, Grow Your Core Business

My jaw dropped when watching a Head & Shoulders ad during the Euros soccer tournament last week. A hunky looking guy is asked "I didn't know you had dandruff?" by…

Jul 10 2024

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Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation, Grow Your Core Business

Two years ago, I posted on Lynx's revitalisation using a revamped version of their original brand idea: The NEW Lynx* Effect. I suggested this was a better way forward than…

Grow Your Core Business52

How Brand Stretch Can Help Grow the Core: Lessons from Curry’s

Lynx Lower Body: Almost Brilliant Core Brand Growth!

“It’s Always Burberry Weather”: Burberry refreshes the core

PROPER BRAND BUILDING BY YORKSHIRE TEA

Service innovation to grow the core: Kleenex Pollen Pall

New Year Inspiration: Rising to the core growth challenge

Rising to the Core Growth Challenge – Brandgym research 2 of 2

The Core Growth Crisis – Brandgym research 1 of 2

34 years of fresh consistency: Head & Shoulders Don’t

Revitalisation beats re-positioning: the new Lynx Effect

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