Grow Your Core Business Archives

Jan 22 2025

New Year Inspiration: Rising to the core growth challenge

By David Taylor Grow Your Core Business

We're busy re-inventing HOW we work harnessing AI, as everyone is. However, it's important to also stay focused on WHAT we do as marketers. In particular, the start of a…

Sep 25 2024

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Rising to the Core Growth Challenge – Brandgym research 2 of 2

By David Taylor Grow Your Core Business

This is the second of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Sep 18 2024

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The Core Growth Crisis – Brandgym research 1 of 2

By David Taylor Grow Your Core Business

This is the first of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Jul 31 2024

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34 years of fresh consistency: Head & Shoulders Don’t

By David Taylor Distinctive communication, Grow Your Core Business

My jaw dropped when watching a Head & Shoulders ad during the Euros soccer tournament last week. A hunky looking guy is asked "I didn't know you had dandruff?" by…

Jul 10 2024

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Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation, Grow Your Core Business

Two years ago, I posted on Lynx's revitalisation using a revamped version of their original brand idea: The NEW Lynx* Effect. I suggested this was a better way forward than…

Apr 06 2024

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Using varianting to grow the core: Tango

By David Taylor Core Range Extension, Grow Your Core Business

Post by Charlie White, Managing Partner based in New York. Growing the core is a particular passion of mine. I saw it in action first hand during the last decade…

Dec 13 2023

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Smart Use of Secondary Packaging: Veuve Clicquot

By David Taylor Distinctive packaging & design, Grow Your Core Business

I posted a few weeks on the amazing job Veuve Clicquot has done in consistently bringing to life and amplifying their brand assets, in particular their yellow (or orange?) colour.…

Nov 24 2023

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Relentless Core Rejuvenation: Apple Watch

By David Taylor Core Range Extension, Grow Your Core Business

This week, I’ve had fun trying out my new Apple Watch Series 9, a birthday present from Mrs Taylor. It replaced the Series 1 watch bought at launch, back in…

Nov 01 2023

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Lego brand’s new leader continues core revitalisation

By David Taylor Brand rejuvenation, Brand-led business, Grow Your Core Business

I've posted before on the success of the Lego brand in growing their core business. I was interested to read in the FT about how the company's new leader plans…

Aug 23 2023

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Digging for treasure in your brand archive: Snickers

By David Taylor Distinctive communication, Grow Your Core Business

New research from brandgym partner agency System 1 shows how 'digging for treasure' in your brand archive has the potential to pay off. The agency re-tested one of the first…

Grow Your Core Business47

New Year Inspiration: Rising to the core growth challenge

Rising to the Core Growth Challenge – Brandgym research 2 of 2

The Core Growth Crisis – Brandgym research 1 of 2

34 years of fresh consistency: Head & Shoulders Don’t

Revitalisation beats re-positioning: the new Lynx Effect

Using varianting to grow the core: Tango

Smart Use of Secondary Packaging: Veuve Clicquot

Relentless Core Rejuvenation: Apple Watch

Lego brand’s new leader continues core revitalisation

Digging for treasure in your brand archive: Snickers

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