Personal purpose Archives

Feb 12 2025

Learning from creating personal passion brands

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services, Food for thought, Naming, Personal purpose

If you work in marketing, creating a personal passion brand can be a great wonderful of fulfilment and learning. It’s a great opportunity to try out your own principles &…

Jan 25 2022

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How launching something new can ignite your mojo

By David Taylor Marketing training, Personal purpose

This week marks the one year anniversary of launching the brandgym Mastering Brand Growth program. This new online training program is part of brandgym Academy, our global brandgym centre for…

Sep 29 2021

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Personal Brand Revitalisation: 7 Life Lessons

By David Taylor Leadership & performance, Personal purpose

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35…

Feb 03 2021

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Linking company purpose and personal purpose

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Personal brand purpose was one of the highlights of our recent global virtual brandgym partner retreat. In particular, we explored the power of translating your company brand purpose into a…

Aug 26 2020

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The power of strengths based leadership

By David Taylor Internal engagement, Leadership & performance, Personal purpose

One of my favourite activities during lockdown was using Gallup's StrengthsFinder method with all five members of the Taylor family, including Mrs Taylor and my three daughters (aged 18, 18 and 21).…

Apr 29 2020

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Investing in ‘BRAND-YOU’ during these crazy times

By David Taylor Leadership & performance, Personal purpose

Post by Prasad Narasimhan, Managing Partner based in Bangalore, and Head of Customer Experience Coronavirus has brought entire societies and economies to a grinding halt. The risk for professional people…

Mar 03 2020

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A royal rebranding: tips for Harry and Meghan

By David Taylor Distinctive products & services, Naming, Personal purpose

Post by Simon Gore, Managing Partner and Head of Visual Identity & Naming. The Duke and Duchess of Sussex (Prince Harry and Meghan Markle) are about to start a rebranding…

Jan 16 2020

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Personal purpose: turning it into action

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance, Personal purpose

Purpose is powerful stuff when done well. ‘Psychologists describe it as “the pathway to greater well-being” and doctors have even found that people with purpose in their lives are less…

Aug 15 2017

Love0

F**ck it and do it. Now

By David Taylor Personal purpose

Warning: personal post on life, not branding. I was shocked to the core by the recent death of a friend from Putney. A really lovely guy. Super smart and super…

Personal purpose9

Learning from creating personal passion brands

How launching something new can ignite your mojo

Personal Brand Revitalisation: 7 Life Lessons

Linking company purpose and personal purpose

The power of strengths based leadership

Investing in ‘BRAND-YOU’ during these crazy times

A royal rebranding: tips for Harry and Meghan

Personal purpose: turning it into action

F**ck it and do it. Now

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