Leadership & performance Archives

Oct 07 2022

The Expectation Effect: How Mindset Can Transform Your Life

By David Taylor Leadership & performance

"Transforming your life" is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book's principles can indeed…

Aug 31 2022

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Creative inspiration from comedy: John Cleese

By David Taylor Leadership & performance

I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty…

Jun 29 2022

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Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

Jun 02 2022

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How Frontline experience can forge fresh insight

By David Taylor Consumer Insight, Leadership & performance

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and…

May 05 2022

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Purpose to Drive Performance: Harlequins Rugby

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance

This week I'm glued to Prep to Win, a new Amazon Prime series. This 'fly on the wall' sports documentary follows Harlequins, the rugby team I've supported for 15 years.…

Mar 17 2022

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What’s the relationship between stress and creativity?

By David Taylor Leadership & performance

This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one…

Mar 03 2022

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Pitch to win: “The greatest sale deck ever”

By David Taylor Internal engagement, Leadership & performance

I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a…

Feb 24 2022

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Leadership lessons from playing rugby and selling sausages

By David Taylor Leadership & performance

This week features a guest post from one of my all-time heroes from the Harlequins rugby club I've followed for the last 15 years: Olly Kohn. He shares some great…

Jan 05 2022

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions and new habits by Diego Kerner, our Managing Partner based in Buenos…

Oct 26 2021

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Why writing better briefs is good for business

By David Taylor Distinctive communication, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you're a marketer running a brand, you probably think you're good at writing creative briefs: 80% of clients said they were…

Leadership & performance63

The Expectation Effect: How Mindset Can Transform Your Life

Creative inspiration from comedy: John Cleese

Writing better briefs: tips and tricks

How Frontline experience can forge fresh insight

Purpose to Drive Performance: Harlequins Rugby

What’s the relationship between stress and creativity?

Pitch to win: “The greatest sale deck ever”

Leadership lessons from playing rugby and selling sausages

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

Why writing better briefs is good for business

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