The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was…
By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by the Strava, the social network for athletes.…
"Transforming your life" is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book's principles can indeed…
I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty…
If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…
In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and…
This week I'm glued to Prep to Win, a new Amazon Prime series. This 'fly on the wall' sports documentary follows Harlequins, the rugby team I've supported for 15 years.…
This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one…
I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a…
This week features a guest post from one of my all-time heroes from the Harlequins rugby club I've followed for the last 15 years: Olly Kohn. He shares some great…