Leadership & performance Archives

Aug 31 2022

Creative inspiration from comedy: John Cleese

By David Taylor Leadership & performance

I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty…

Jun 29 2022

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Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

Jun 02 2022

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How Frontline experience can forge fresh insight

By David Taylor Consumer Insight, Leadership & performance

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and…

May 05 2022

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Purpose to Drive Performance: Harlequins Rugby

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance

This week I'm glued to Prep to Win, a new Amazon Prime series. This 'fly on the wall' sports documentary follows Harlequins, the rugby team I've supported for 15 years.…

Mar 17 2022

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What’s the relationship between stress and creativity?

By David Taylor Leadership & performance

This is a special guest post by Mark Simmonds, author of the recently published book Beat Stress at Work. When I was writing my new book, Beat Stress at Work, one…

Mar 03 2022

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Pitch to win: “The greatest sale deck ever”

By David Taylor Internal engagement, Leadership & performance

I did another inspiring mentoring session for the brilliant Expert Impact this week, coaching three social entrepreneurs on brand-led growth. One of the key questions that came up was crafting a…

Feb 24 2022

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Leadership lessons from playing rugby and selling sausages

By David Taylor Leadership & performance

This week features a guest post from one of my all-time heroes from the Harlequins rugby club I've followed for the last 15 years: Olly Kohn. He shares some great…

Jan 05 2022

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

It’s become a brandgym blog tradition to start the year with a classic blog post about New Year resolutions and new habits by Diego Kerner, our Managing Partner based in Buenos…

Oct 26 2021

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Why writing better briefs is good for business

By David Taylor Distinctive communication, Leadership & performance

Post by Anne Charbonneau, Managing Partner based in Amsterdam. If you're a marketer running a brand, you probably think you're good at writing creative briefs: 80% of clients said they were…

Sep 29 2021

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Personal Brand Revitalisation: 7 Life Lessons

By David Taylor Leadership & performance, Personal purpose

Last week, I was lucky enough to be interviewed by Mike Irwin and Simon Daw for their podcast, What I Wish I Knew. I reflected on the learning from 35…

Leadership & performance62

Creative inspiration from comedy: John Cleese

Writing better briefs: tips and tricks

How Frontline experience can forge fresh insight

Purpose to Drive Performance: Harlequins Rugby

What’s the relationship between stress and creativity?

Pitch to win: “The greatest sale deck ever”

Leadership lessons from playing rugby and selling sausages

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

Why writing better briefs is good for business

Personal Brand Revitalisation: 7 Life Lessons

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