Brand Strategy Guides, Insights & Innovations

Aug 21 2024

Vodafone x Glastonbury: brilliant brand activation

By David Taylor Distinctive brand activation

I recently came across another great example of a brand activating a sponsorship effectively, hot on the heels of my earlier post on the No Lays. No Game campaign. The…

Aug 14 2024

Love0

Find Creativity in the Everyday like P&G

By David Taylor Consumer Insight, Distinctive communication

This week, I came across an interesting article on the keynote given at Cannes by P&G's Chief Brand Officer. Marc Prichard talked about the company's approach to marketing and in…

Aug 07 2024

Love0

Using Entertainment to Promote Your Brand: the F1 Movie

By David Taylor Distinctive communication

Harnessing the power of entertainment is a popular strategy for brands trying to raise their profile and attract new audiences. Last summer we had the Barbie movie. Lego have created…

Jul 31 2024

Love0

34 years of fresh consistency: Head & Shoulders Don’t

By David Taylor Distinctive communication, Grow Your Core Business

My jaw dropped when watching a Head & Shoulders ad during the Euros soccer tournament last week. A hunky looking guy is asked "I didn't know you had dandruff?" by…

Jul 26 2024

Love0

Mark Ritson misses the mark on Liquid Death, but rightly champions product

By David Taylor Brand-led business

Mark Ritson sparked debate this week by dismissing the Liquid Death brand as being of "minuscule size", "built from packaging and promotion, and little else". His more serious gripe was…

Jul 15 2024

Love0

The Danger of Ditching distinctive assets: Northampton Saints

By David Taylor Distinctive packaging & design

A controversial change to a leading English rugby club's visual identity hit the new headlines last week. This shows how distinctive brand assets (DBAs) are a hot topic for all…

Jul 10 2024

Love0

Revitalisation beats re-positioning: the new Lynx Effect

By David Taylor Brand rejuvenation, Grow Your Core Business

Two years ago, I posted on Lynx's revitalisation using a revamped version of their original brand idea: The NEW Lynx* Effect. I suggested this was a better way forward than…

Jul 02 2024

Love0

No Walkers, No Game: beautifully blending sausage & sizzle

By David Taylor Distinctive communication

Sports sponsorship is expensive. To get the best return on your investment, you need to go beyond what we call "logo slapping": simply adding your logo to a film featuring…

Jun 27 2024

Love0

Coors Light Colour Changing Cans: 15 Years of Fresh Consistency

By David Taylor Distinctive packaging & design

I recently read an article (1) about the Coors Light's "blue mountain" colour changing cans. Mountains on the can turn blue when the beer reaches an optimal cold temperature, thanks…

Jun 19 2024

Love0

10 ways to build brands on substance, not spin

By David Taylor Brand-led business

Back in 2016, the first brandgym blog post kicked off a campaign to “build brands on substance, not spin”. This was also the subtitle for our book Where's the Sausage, published…

THE BLOG

Vodafone x Glastonbury: brilliant brand activation

Find Creativity in the Everyday like P&G

Using Entertainment to Promote Your Brand: the F1 Movie

34 years of fresh consistency: Head & Shoulders Don’t

Mark Ritson misses the mark on Liquid Death, but rightly champions product

The Danger of Ditching distinctive assets: Northampton Saints

Revitalisation beats re-positioning: the new Lynx Effect

No Walkers, No Game: beautifully blending sausage & sizzle

Coors Light Colour Changing Cans: 15 Years of Fresh Consistency

10 ways to build brands on substance, not spin

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS