Brand Strategy Guides, Insights & Innovations

Nov 20 2024

Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Nov 17 2024

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John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

By David Taylor Distinctive communication

This year's John Lewis Christmas ad is the strongest since 2019, according to agency System 1 (1), who has tested every one of their Christmas ads since 2007. And watching…

Nov 08 2024

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How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

Oct 30 2024

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Don’t ditch distinctive brand assets. Track & treasure them

By David Taylor Distinctive communication

This week's post comes from Charlotte White, our Managing Partner who is based in New York but writing from China where she is running a global brand workshop. We've enjoyed…

Oct 25 2024

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HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Oct 16 2024

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Focus on the core: Sainsbury’s sells its bank

By David Taylor Innovation to Stretch into New Markets

J Sainsbury recently announced it was giving up on its ambitious attempt to stretch from supermarkets into banking, with plans to wind down Sainsbury’s Bank. This is a big call…

Oct 09 2024

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Nutella Ice Cream: Smart stretch to spread more love!

By David Taylor Innovation to Stretch into New Markets

It was with great interest that I saw Nutella launch into the frozen aisle. Our family get through a lot of Nutella jars, in large part thanks to the lovely…

Oct 02 2024

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Big brand campaigns are still alive: Chanel

By David Taylor Distinctive communication

Much of the communication brands do today seems "atomised": a series of "micro-communication" efforts, such as short product films in social feeds or posts by influencers. This approach can help…

Sep 25 2024

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Rising to the Core Growth Challenge – Brandgym research 2 of 2

By David Taylor Grow Your Core Business

This is the second of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

Sep 18 2024

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The Core Growth Crisis – Brandgym research 1 of 2

By David Taylor Grow Your Core Business

This is the first of two posts sharing insights from our 17th annual research project on what we call "The Core Growth Crisis". The research used a quantitative survey of 100…

THE BLOG

Rooting a campaign in brand truths: Metropolitan

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

How to Reboot Brand Strategy in an age of AI?

Don’t ditch distinctive brand assets. Track & treasure them

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Focus on the core: Sainsbury’s sells its bank

Nutella Ice Cream: Smart stretch to spread more love!

Big brand campaigns are still alive: Chanel

Rising to the Core Growth Challenge – Brandgym research 2 of 2

The Core Growth Crisis – Brandgym research 1 of 2

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