THE BLOG

If you find it hard to keep up with the ever increasing number of social media apps, join the club. Where to focus? Well, if you're targeting Gen Z (otherwise called…

I came across a scaremongering front page newspaper story about the music industry at the weekend. It was in an exhibition at Somerset House called "About the Young Idea", about…

I read this week's news of Logitech's logo change with scepticism. I've posted several times about companies changing their logos when nothing else changes, what I call "image wrapper" branding.…

I recently read an interesting piece in Marketing about "Short-form video". This is something I think brands should be looking at closely and starting to experiment with, as it is…

Its nice to see an idea come to market, even if it is seven years late. The idea in question is personalised price promotions for customers, recently launched by the…

A year ago, we posted about Red Bull taking  amplifying their Red Bull Air Race property at the point of sale.  Now they are taking the next step and bringing…

I recently came across some inspiring suggestions from Peter Fisk on what we can learn from movie studio Pixar in his article here on Linked In. Pixar is famous for…

Yup. That's right. Carlsberg the beer brand is launching a grooming range with a shampoo and body lotion. If you're interested, you can buy it on Findmeagifit.co.uk here.  According to the…

P&G is continuing the process of drastically cutting its brand portfolio with the sale of a bunch of beauty brands in a juicy $12 billion transaction, according to this report. Coty inc. is…