THE BLOG

  This is the second of two posts that look at the learning from over 500 brandgym workshops. After sharing some principles of effective workshop planning and facilitation last week,…

  Workshops seem to be nowadays at the heart of corporate way of working. Either to align teams and/or make decisions.  But to be effective, the actual workshop itself should…

I posted a couple of months ago here asking if the Apple Watch would be a hit or a miss and sat on the fence. Since then, Apple's have announced…

If you find it hard to keep up with the ever increasing number of social media apps, join the club. Where to focus? Well, if you're targeting Gen Z (otherwise called…

I came across a scaremongering front page newspaper story about the music industry at the weekend. It was in an exhibition at Somerset House called "About the Young Idea", about…

I read this week's news of Logitech's logo change with scepticism. I've posted several times about companies changing their logos when nothing else changes, what I call "image wrapper" branding.…

I recently read an interesting piece in Marketing about "Short-form video". This is something I think brands should be looking at closely and starting to experiment with, as it is…

Its nice to see an idea come to market, even if it is seven years late. The idea in question is personalised price promotions for customers, recently launched by the…

A year ago, we posted about Red Bull taking  amplifying their Red Bull Air Race property at the point of sale.  Now they are taking the next step and bringing…