THE BLOG

The Taylor family visited the wonderful Vogue 100 Exhibition at the National Portrait Gallery this weekend. I highly recommend it if you live in London or are visiting. In addition…

Friends Reunited finally folded last month. It was one of the pioneers of social media, offering the possibility for people to re-discover and re-connect with friends online. It launched in 2000…

Post by Prasad Narasimhan, Managing Partner for brandgym Asia, based in Bangalore. Titan has dominated the Indian watch industry for three decades. Over this time, they have imagined & expanded…

I recently got some interesting insights into how you "bottle the magic" of a service brand, by interviewing Timothy Griffin, the Brand Director of The Hoxton hotel group. This followed…

Post by David Nichols, Managing Partner and Head of Invention GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow. This sent the share price…

It seems that portfolio focus is not just for consumer brands like Coke, covered in this recent post. Fashion brand Burberry has also announced that it is simplifying its brand…

What the bloody hell is Uber up to with its new brand logo change? They've taken an iconic and impactful identity and turned it into a right old mess, with…