THE BLOG

Post by Anna Eggleton, Managing Partner and Head of Service branding Hot on the heels of this week's post on Unilever's Omo brand harnessing technology, here's another example of technology-led innovation. The Boots…

I came across an interesting example of digital innovation by the Omo brand in Australia this week. (Thanks to Andy Porteous for liking the post by Paul Connell, from Unilever…

Update 1: Tesco reports annual pre-tax profit of £162m vs a record loss of £6.33bn a year ago and a 0.9% rise in UK like-for-like 4th quarter sales, first quarterly growth since…

Post by David Nichols, Managing Partner and Head of Invention News this week suggests that Facebook wants to prove that advertising on its site actually does what all marketing is…

Another post from Prasad Narasimhan, our Managing Partner based in Bangalore, India. The auto industry has always been fascinating to marketers. On the one hand, it is home to some of the most…

Post by Anne Charbonneau, Managing Partner based in Amsterdam Last Sunday morning, I took my kids to a horse stables in Amsterdam to see a great exhibition where craftsmen and…

The power of digital business to grow the core is perfectly illustrated by the latest results from Domino's Pizza. Profits in 2015 up 18% vs. year ago were "driven primarily by…

One of our favourite examples of distinctive brand properties is for Felix, the cat food brand. Distinctive properties help create valuable "memory structure" for brands, that allows them to be recalled…

  Raymond has been an iconic mens' fashion brand in India for several decades now. Several generations of Indian men grew up with Raymond as their gold standard for tailoring…

Post by ANNA EGGLETON, Managing Partner and Head of Customer Service With the growing trend for health and wellness, the fitness industry offers some great opportunities for growth. However the…