THE BLOG

A bit of DIY repair work today brought to my attention a nice bit of packaging innovation by Loctite Superglue. It's called the Perfect Pen, and in the words of…

Post by Diego Kerner, Managing Partner for Latin America. After overcoming the frustration of witnessing Argentina to lose its 3rd football final in a row (2nd time against Chile!), I…

Marketing directors were urged to "Lobby for the kind of (creative) work required for your business situation, even if it is the communications equivalent of Cuban heels" in the latest of…

On a trip to my Sainsbury's Local to buy some food for a bbq (summer has finally arrived in London) this special pack of Hartley's jelly pots grabbed my attention.…

Post by David Nichols, Managing Partner and Head of Invention Lloyds is one of the big 4 retail banks in the UK and is an interesting example of brand asset…

Post by Anne Charbonneau, brandgym Managing Partner based in Amsterdam The world we live in seems to become more complicated day by day, with all of us bombarded with multiples…

Post by Jon Goldstone, former UK VP of marketing for Unilever, now brandgym Managing Partner, Global As you may have noticed, here in the UK we had a little vote…

The average employee attends a mind-boggling 62 meetings a month, and that HALF of this time is considered as wasted, a total of 31 hours a month, according to research…