THE BLOG

The power of digital innovation goes way beyond social media, as shown by a recent article in Marketing Week. The bigger opportunity is to transform the whole brand experience. Diego’s CEO…

One of the highlights of Marketing Week Live was a talk showing how social media can help sell more stuff in the B2B world. The speaker was Davina Rapaport, Social…

Just back from Marketing Week Live, a veritable bonanza of talks and exhibitors. This is the first of series of posts on the event, showing how insurance brand Churchill used…

Post by Anna Eggleton, Managing Partner and Head of Service branding Hot on the heels of this week's post on Unilever's Omo brand harnessing technology, here's another example of technology-led innovation. The Boots…

I came across an interesting example of digital innovation by the Omo brand in Australia this week. (Thanks to Andy Porteous for liking the post by Paul Connell, from Unilever…

Update 1: Tesco reports annual pre-tax profit of £162m vs a record loss of £6.33bn a year ago and a 0.9% rise in UK like-for-like 4th quarter sales, first quarterly growth since…

Post by David Nichols, Managing Partner and Head of Invention News this week suggests that Facebook wants to prove that advertising on its site actually does what all marketing is…

Another post from Prasad Narasimhan, our Managing Partner based in Bangalore, India. The auto industry has always been fascinating to marketers. On the one hand, it is home to some of the most…

Post by Anne Charbonneau, Managing Partner based in Amsterdam Last Sunday morning, I took my kids to a horse stables in Amsterdam to see a great exhibition where craftsmen and…

The power of digital business to grow the core is perfectly illustrated by the latest results from Domino's Pizza. Profits in 2015 up 18% vs. year ago were "driven primarily by…