THE BLOG

On a trip to the shopping centre today I spotted this interesting bit of brand extension from Costa: the Super Day smoothie. I think this is a nice bit of…

Bloody hell. Is it really 10 years since the first brandgym blog post? Really? Yup. A decade has flown by since the first post saw the light of the day, back…

I came across the fascinating example of a brand harnessing digital technology to create a fantastic physical product in a Times article here. Lost My Name published 2015's highest-grossing picture book in both the…

"PR and marketing professionals in the UK are now more likely to use social media influencers than other types of 'traditional' celebrity for brand building campaigns," according to research by…

I love making lists. They help me organise my life, both personal and professional. But I have sometimes worried that my list-making meant I was too process focused; not free thinking…

A bit of DIY repair work today brought to my attention a nice bit of packaging innovation by Loctite Superglue. It's called the Perfect Pen, and in the words of…

Post by Diego Kerner, Managing Partner for Latin America. After overcoming the frustration of witnessing Argentina to lose its 3rd football final in a row (2nd time against Chile!), I…

Marketing directors were urged to "Lobby for the kind of (creative) work required for your business situation, even if it is the communications equivalent of Cuban heels" in the latest of…

On a trip to my Sainsbury's Local to buy some food for a bbq (summer has finally arrived in London) this special pack of Hartley's jelly pots grabbed my attention.…