THE BLOG

"Are brands too quick to switch strategy?" is the question asked by Campaign this week. It follows reports that O2 is about to ditch the dog and cat characters from…

Post by David Nichols, Managing Parter and Head of Invention I had a bit of a ‘marketing moment’ at the gym this week – no one was wearing Nike or…

I came across an excellent guide to harnessing social proof this week, over at AdEspresso. It's a treasure trove of info and research on this fascinating topic, that I started…

An interesting case study in Campaign shows how Sport England's "This girl can" campaign created what could be called a "brand movement": mobilising people behind a common cause for good. The objective…

Football club Leicester City have just won the English Premier League. For non-UK readers, or non-football fans, this is a team who were 5,000-1 outsiders to win. Manager Claudio Ranieri joined only one…

This is the latest of a series of posts on Marketing Week Live (MWL). This time I look at the learning from a session called "Where does video sit in…

The power of digital innovation goes way beyond social media, as shown by a recent article in Marketing Week. The bigger opportunity is to transform the whole brand experience. Diego’s CEO…

One of the highlights of Marketing Week Live was a talk showing how social media can help sell more stuff in the B2B world. The speaker was Davina Rapaport, Social…

Just back from Marketing Week Live, a veritable bonanza of talks and exhibitors. This is the first of series of posts on the event, showing how insurance brand Churchill used…