THE BLOG

Back in November of 2015 I wrote a post about the first press conference of England Rugby's new coach, Eddie Jones. England had just crashed out of their home World Cup,…

Tesco announced yesterday that it is selling upmarket coffee chain Harris and Hoole to Caffe Nero, for an undisclosed sum. This follows the sale of restaurant chain Giraffe, that I posted…

A spur of the moment bit of spontaneity led myself, Mrs Taylor and Jessica, my 17 year old daughter, to rush off to watch Coldplay at Wembley Stadium last night.…

An interesting bit of pack design caught my eye at the gym today - see below. Side by side were two designs for Just Bee, a refreshing, low sugar drink with…

Tesco's sale of the Giraffe restaurant chain was finally confirmed today in this report on BBC News. It comes three years after a post I wrote on the acquisition by former CEO Philip Clarke: "Tesco's…

It was great to catch up with Prof Mark Ritson for a beer at the Marketing Week Live conference; I sometimes feel we are lone voices in a marketing world…

This week I came across one of the best ever examples of a brand manifesto, for the craft beer brand Brewdog (thanks to Jason for the tip-off). They sell beer, and…

"Are brands too quick to switch strategy?" is the question asked by Campaign this week. It follows reports that O2 is about to ditch the dog and cat characters from…