THE BLOG

An interesting bit of pack design caught my eye at the gym today - see below. Side by side were two designs for Just Bee, a refreshing, low sugar drink with…

Tesco's sale of the Giraffe restaurant chain was finally confirmed today in this report on BBC News. It comes three years after a post I wrote on the acquisition by former CEO Philip Clarke: "Tesco's…

It was great to catch up with Prof Mark Ritson for a beer at the Marketing Week Live conference; I sometimes feel we are lone voices in a marketing world…

This week I came across one of the best ever examples of a brand manifesto, for the craft beer brand Brewdog (thanks to Jason for the tip-off). They sell beer, and…

"Are brands too quick to switch strategy?" is the question asked by Campaign this week. It follows reports that O2 is about to ditch the dog and cat characters from…

Post by David Nichols, Managing Parter and Head of Invention I had a bit of a ‘marketing moment’ at the gym this week – no one was wearing Nike or…

I came across an excellent guide to harnessing social proof this week, over at AdEspresso. It's a treasure trove of info and research on this fascinating topic, that I started…

An interesting case study in Campaign shows how Sport England's "This girl can" campaign created what could be called a "brand movement": mobilising people behind a common cause for good. The objective…