THE BLOG

One of our favourite examples of distinctive brand properties is for Felix, the cat food brand. Distinctive properties help create valuable "memory structure" for brands, that allows them to be recalled…

  Raymond has been an iconic mens' fashion brand in India for several decades now. Several generations of Indian men grew up with Raymond as their gold standard for tailoring…

Post by ANNA EGGLETON, Managing Partner and Head of Customer Service With the growing trend for health and wellness, the fitness industry offers some great opportunities for growth. However the…

I attended an excellent entrepreneurship evening last night, at Kingston Grammar school. I went with my 17 year old daughter Jessica and her boyfriend Lewis, both of whom attend the…

Post by Prasad Narasimham, brandgym Managing Partner based in Bangalore, India. Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog, and in our Grow…

I discovered a fascinating blogpost on serendipity today, whilst looking at who had used #brandgym on Twitter. This discovery was of course in itself an act of serendipity, defined by Wikipedia as a "fortunate happenstance"…

Came across an interesting piece in Marketing, about how to get ahead in marketing, based on interviews with marketers from several leading companies. Below I share what the article suggests are the secrets…

The Taylor family visited the wonderful Vogue 100 Exhibition at the National Portrait Gallery this weekend. I highly recommend it if you live in London or are visiting. In addition…

Friends Reunited finally folded last month. It was one of the pioneers of social media, offering the possibility for people to re-discover and re-connect with friends online. It launched in 2000…