THE BLOG

"Crap marketing that leads to bafflingly stupid creative executions" is how Professor Mark Ritson describes many of the sponsorship tie-ins for the new Star Wars movie, ‘The Force Awakens’, is his…

Last week's press conference by England Rugby's new coach, Eddie Jones, give me a glimmer of hope of a healthy and long over-due refocusing on performance. This contrasts with the…

Last night's trip to a West End London musical with fellow brandgym partner David Nichols and Mrs Taylor got me thinking about business model innovation. The musical in question is…

Post by David Nichols, Managing Partner and Head of Invention. Today, more organisations than ever before are busy working on brand strategy; its no longer the domain of only consumer…

Post by David Nichols, Managing Partner and Head of Invention Pot Noodle – a brand that is loved & loathed in equal measure. For those of you not familiar with…

I'm just back from a fantastic night out at the Young Vic theatre to see a brilliant production of William Shakespeare's play, Measure for Measure. On the train home with Mrs…

How refreshing to see a senior ad agency person singing the praises of good old product communication. "Marketers have been told that emotion is the key to effective advertising, but…

Companies today should improve their current business model AND innovate to create radically new business models, according to a training workshop I attended last week. The trainers from Strategyzer called…

Great slogans are one of the most powerful forms of brand property. This is especially true when the slogan is a big brand idea that works as a "rallying call"…

After months of waiting the new Bond film is finally out. Last night I went to a special opening night show of Spectre at my favourite cinema, The Olympic Studios…