THE BLOG

Be decisive in the face of doubting voices was the advice from Luke Johnson is his inspiring column in The Sunday Times last weekend. Luke chaired TV station Channel 4, ran Pizza…

I was one of hundreds of pissed off punters turned away from a recent talk at the LSE by David Halpern, head of the the UK Government's Nudge Unit, as the…

The CEO of celebrity chef Jamie Oliver's business empire, Paul Hunt, has been busy re-focusing on the core, according to an article in The Times today. This follows a “full  review of…

This week I've been exploring a fascinating service business called Tough Mudder, prompted by this article in The Times. It's "a 12-mile course through which participants run, climb, crawl and…

We've just published our 9th annual research paper: Stretch from the Core. We looked at the opportunities and challenges of stretching brands into new categories, including the importance of having a…

The return on investing time and budget from crafting your TV communication was discussed last week in Marketing by Phil Rumbol, of agency 101. He discussed what he learnt from…

Mission statements are "a load of nonsense that neither the staff or customers care about", according to a small majority in the poll below from Marketing. This was part of…

I was one of several million people screaming from my sofa last Saturday, as Japan's "Brave Blossoms" (13th in world) beat South Africa's  Springboks (3rd in world) 34-32 in the Rugby world…

A key part of our business model is creating time and energy for brandgym partners to pursue their personal passions. How? We have only senior partners, each running their own…