THE BLOG

A recent article on the Marketing website urges us to "think differently about YouTube influencers", suggesting that "brands and marketers should gleam with excitement at the opportunity that YouTube Influencers…

Interesting to read that the CMO of Philips, Damien Cummings, thinks that social media is a "red hot mess" of communication for brands, according to this article. Philips is "moving away from…

Our 8th annual brandgym survey is on the challenges of stretching from your core business into new markets...   … It would be great if could take a couple of minutes…

My Apple Watch finally arrived this week, a full two months after being ordered. This purchase was made purely for research purposes on behalf of you, dear readers. Below are…

Fosters has announced that it is killing off the Brad & Dan characters from its Good Call campaign after five years. The final ad in the series started airing recently,…

I nodded vigorously as I read Mark Ritson's latest "Ritson rant" about how "brands’ inane visions have lost touch with what consumers really use them for" in Marketing Week here…

Mondelez announced this week that it "will continue to add “Buy Now” buttons to owned, earned and paid media platforms across 25 markets, linking to over 130 retailers’ websites". You…

Today we look at what brands can learn from reality TV star Kim Kardashian*, based on this article by BBH's Kate Nettleton. Its dedicated to my 16 year old daughter, Jessica,…

I heard today that innocent are pulling their Veg Pots to focus on the core drinks business. This is what I suggested back in 2008, almost six years ago, in…