THE BLOG

Great to see strategy consultants Bain banging the drum for growing the core in a recent article here, urging companies to focus on keeping existing "hero products" fit and even turn them…

Provoking strong emotions with "visceral content is all that counts in today's attention-starved world", according to an article in Marketing by Rob Mansfield, group digital content manager at Age UK. I…

I was intrigued by reports here that insurance comparison site Go Compare has brought back its opera singing spokesperson, Gio Compario, in a series of ads to promote cheaper energy suppliers and insurance  Having played a…

The enduring power of TV advertising was trumpeted by Paddy Power's CMO, Gav Thomson, is a recent column in Marketing. "I'm not one of those doomsayers who loudly proclaims the death of…

The Taylor family all had a fun night out on Sunday to see Mission Impossible (5): Rogue Nation, at the fantastic iMax cinema in London's Waterloo (the biggest screen in Europe,…

In case you missed the news, yours truly has been named as P&G's new CEO, taking over from A.G. Lafley.    Actually, it's the other David Taylor who is the real CEO…

I don't go to many or any marketing conferences anymore; they all seem too follow the same tried format of a bunch of speakers of variable quality standing on a…

"Why have Apple started dropping their 'i's' ?" asked my mate Jason last night. "iTunes has been replaced by Music and iPhoto is now just Photos." he went on. "And…

I've just read an interesting article in the HBR about "lean start-ups", thanks to a tip off from Jonathan, who was in my year at P&G. Jonathan is himself running…

I'm just back from a lovely meeting at Charlie Bigham's, the premium ready meal brand where my mate Tom is CEO. Tom and the team at Bigham's have done a…