THE BLOG

P&G is continuing the process of drastically cutting its brand portfolio with the sale of a bunch of beauty brands in a juicy $12 billion transaction, according to this report. Coty inc. is…

What's the best way of assessing brand stretch ideas? A bit of cartoon genius from Tom Fishburne that I use in our brandgym Academy short course on Brand Stretch beautifully illustrates the…

A recent article on the Marketing website urges us to "think differently about YouTube influencers", suggesting that "brands and marketers should gleam with excitement at the opportunity that YouTube Influencers…

Interesting to read that the CMO of Philips, Damien Cummings, thinks that social media is a "red hot mess" of communication for brands, according to this article. Philips is "moving away from…

Our 8th annual brandgym survey is on the challenges of stretching from your core business into new markets...   … It would be great if could take a couple of minutes…

My Apple Watch finally arrived this week, a full two months after being ordered. This purchase was made purely for research purposes on behalf of you, dear readers. Below are…

Fosters has announced that it is killing off the Brad & Dan characters from its Good Call campaign after five years. The final ad in the series started airing recently,…

I nodded vigorously as I read Mark Ritson's latest "Ritson rant" about how "brands’ inane visions have lost touch with what consumers really use them for" in Marketing Week here…

Mondelez announced this week that it "will continue to add “Buy Now” buttons to owned, earned and paid media platforms across 25 markets, linking to over 130 retailers’ websites". You…