THE BLOG

Its nice to see an idea come to market, even if it is seven years late. The idea in question is personalised price promotions for customers, recently launched by the…

A year ago, we posted about Red Bull taking  amplifying their Red Bull Air Race property at the point of sale.  Now they are taking the next step and bringing…

I recently came across some inspiring suggestions from Peter Fisk on what we can learn from movie studio Pixar in his article here on Linked In. Pixar is famous for…

Yup. That's right. Carlsberg the beer brand is launching a grooming range with a shampoo and body lotion. If you're interested, you can buy it on Findmeagifit.co.uk here.  According to the…

P&G is continuing the process of drastically cutting its brand portfolio with the sale of a bunch of beauty brands in a juicy $12 billion transaction, according to this report. Coty inc. is…

What's the best way of assessing brand stretch ideas? A bit of cartoon genius from Tom Fishburne that I use in our brandgym Academy short course on Brand Stretch beautifully illustrates the…

A recent article on the Marketing website urges us to "think differently about YouTube influencers", suggesting that "brands and marketers should gleam with excitement at the opportunity that YouTube Influencers…

Interesting to read that the CMO of Philips, Damien Cummings, thinks that social media is a "red hot mess" of communication for brands, according to this article. Philips is "moving away from…

Our 8th annual brandgym survey is on the challenges of stretching from your core business into new markets...   … It would be great if could take a couple of minutes…

My Apple Watch finally arrived this week, a full two months after being ordered. This purchase was made purely for research purposes on behalf of you, dear readers. Below are…