THE BLOG

What the bloody hell is Uber up to with its new brand logo change? They've taken an iconic and impactful identity and turned it into a right old mess, with…

BY ANNA EGGLETON, Managing Partner and Head of Service Brands Business to business isn’t seen to be at the cool end of marketing but it’s where one of the most…

This week Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign, “Taste the Feeling.” This follows the…

Post by Anna Eggleton, Manager Partner and Head of Service Branding Throughout his career, the late David Bowie re-invented not just his sound but his persona, over and over again,…

"A positive attitude to failure predicts resilience, drive and, ultimately, success," according to Matthew Syed, in another of his brilliant columns in The Times. Mathew was writing about the rise…

I'm just back from our annual brandgym partner retreat in Amsterdam and loved The Hoxton where we stayed. It has a cool, retro, industrial vibe. A great location on the…

Workshops are "toxic" and should be given up as part of your new year resolutions, according to this Marketing column, by Helen Edwards. Now, as someone who uses workshops a lot, I…