THE BLOG

This post a team effort between me and our first ever guest blogger, Calli Robertson. I met her at one of the WTS? Live talks I did a couple of…

A tale of 2 smoothies reminded me of the importance of being clear about the main reason people buy you (the cake), and secondary reasons (the icing. And a cherry…

The next gig on the "Where's the Sausage?" tour takes place in London next Wednesday, 21st November, at 6.30pm. Its organized by the IABC (International Association of Brand Communication). You…

So, after more than 20 years, Stella Artois beer in the UK has walked away from their "Reassuringly Expensive" campaign. I expect this was a tough call to make, as…

Tonight at 6.02 pm Its here. And I gotta have it. Now. I got it. It truly is a thing of beauty. Super easy to set up and use. Seamless…

Onslaught of feedback on Dove's new movieDove's new You Tube movie, "Onslaught", has stirred up another storm of debate. Onslaught hits out at the barrage of images from the beauty…

I do like a good quote. Always good to spice up a presentation. Great to use in meetings or workshops that are bogged down, when you can wow everyone with…

Another New York visit-inspired post. This time on one of my fave topics: the power of packaging. Poland Spring is one of the leading US domestic water brands, and sold…

This one's about a change to the blog. So please feel free to skip it. The content will stay the same: "Bite sized insights on brand growth". But the name…

Call it what you want, "Blue Ocean Strategy", Disruption (BDDP's thang), or more simply, differentiation. In today's busy brandscape, being brave enough to break codes and stand out pays off.…