THE BLOG

The latest edition of one of the cleverest and nicest and most authentice promotions ever has kicked off. Its Innocent's "Big Knit":- They invite people to knit little hats- These…

This is the last story to catch up for the WTS? book. And its my fave story of brand growth... Anyone can grow a business by launching a new product…

The third post with a story from the Where's the Sausage? book, that launches next Monday. When we do a brand vision project, we ask the team for a min.…

Here's the next post on stories from the Where's the Sausage? book. This one on true inisght, that we define as:'A discovery about your consumer that opens the door to…

This week I'm posting the last few stories that feature in the Where's the Sausage? book, which launches a week today, on Monday 1st October. Each brand story in the…

Had another great blog-enabled meeting yesterday with Denise from Lush, who leads their corporate communications for Europe. What a nice and very smart lady. The insights I got from meeting…

This month saw fizzy fruit drink Tango kill the latest in a long line of "dwarf" extensions when it put a bullet in the head of Tango Clear. This follows…

When I was in Waterloo station this week I saw a series of huge posters celebrating the 10th anniversary of the musical Chicago in London's West End. Each poster features…

One of the cool things with this blogging lark is connecting with interesting people. Earlier this year I had a trip to Innocent's Fruit Towers. This week I invited Tom…

This latest bit of genius from Brandcamp's Tom Fishburne really rang true, as does much of Tom's work. The small cuts in product and pack quality implemented by th revolving…