THE BLOG

On a recent global brand positioning project with a confectionary company, I was reminded of the power of re-defining your market to stimulate innovation. This bit of the brand positioning…

BA is one of the stories in the WTS? book, used to illustrate how product and service innovation (e.g. valet parking, exclusive Club World Check-in) is more powerful than any…

I posted last week on how Axe/Lynx had grown their core business by better promoting usage of their body spray: "spray more, get more". Here is another good example from…

The latest edition of one of the cleverest and nicest and most authentice promotions ever has kicked off. Its Innocent's "Big Knit":- They invite people to knit little hats- These…

This is the last story to catch up for the WTS? book. And its my fave story of brand growth... Anyone can grow a business by launching a new product…

The third post with a story from the Where's the Sausage? book, that launches next Monday. When we do a brand vision project, we ask the team for a min.…

Here's the next post on stories from the Where's the Sausage? book. This one on true inisght, that we define as:'A discovery about your consumer that opens the door to…

This week I'm posting the last few stories that feature in the Where's the Sausage? book, which launches a week today, on Monday 1st October. Each brand story in the…

Had another great blog-enabled meeting yesterday with Denise from Lush, who leads their corporate communications for Europe. What a nice and very smart lady. The insights I got from meeting…

This month saw fizzy fruit drink Tango kill the latest in a long line of "dwarf" extensions when it put a bullet in the head of Tango Clear. This follows…